Mariel Estrada is vice president of entertainment sales research at Turner. In this role, Estrada oversees cross-platform insights supporting ad sales and strategy for the TBS and TNT. Based in New York, she reports to Beth Rockwood, senior vice president of ad sales research at Turner.
Estrada and her team provide the data and research to inform Turner’s sales teams and partners about the company’s portfolio of brands and audience across all platforms. She also works alongside sales leadership and other internal departments to ensure accuracy in audience measurement.
Before joining Turner in 2017, Estrada held numerous roles at A+E Networks and most recently was vice president of strategic insights where she led the team responsible for custom sales research initiatives across the portfolio of brands. Prior to being promoted to vice president, Estrada served as senior director of ad sales strategic insights and director of primary research. Estrada has also worked for Conde Nast where she helped establish and manage the editorial, marketing, and ad sales research for the company’s growing digital properties.
A graduate from Boston College, Estrada has a Bachelor of Science in Biology and resides in Brooklyn, New York.
TBS, a division of Turner, is one of basic cable’s top entertainment networks with young adults, and home to the most popular and critically acclaimed comedies on cable — Angie Tribeca, CONAN, The Detour, Full Frontal with Samantha Bee, The Guest Book, The Last O.G., Search Party, and Wrecked — as well as animated series American Dad!, Final Space and Tarantula. TBS’ slate of unscripted series includes competition show Drop the Mic and Snoop Dogg Presents The Joker’s Wild. Upcoming comedies include Miracle Workers and Close Enough. In addition, the TBS lineup includes popular comedy hits like Brooklyn Nine-Nine, Family Guy, The Cleveland Show, Bob’s Burgers, The Big Bang Theory, New Girl and 2 Broke Girls; blockbuster movies; and live coverage of Major League Baseball’s regular and post-season play, the NCAA Division I Men’s Basketball Championship and ELEAGUE, Turner’s eSports gaming competition.
TNT is basic cable’s #1 network in primetime with young adults and is home to one of cable’s most popular slates of original series, including The Alienist, Animal Kingdom, Claws, the upcoming I Am the Night, Snowpiercer and Tell Me Your Secrets. TNT also presents popular shows such as Arrow, Supernatural, Bones and Castle; primetime specials, such as the Screen Actors Guild Awards® and the iHeartRadio Music Awards; and championship sports coverage, including the NBA and the NCAA Division I Men’s Basketball Championship.
Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, Great Big Story, HLN, iStreamPlanet, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports.