IAB's flagship Annual Leadership Meeting brings over 1,500 senior-level industry professionals, including brands, agencies, media publishers, and the technology partners who support the ecosystem. Current attendees include:
Digital marketing and media industries meet at the IAB Annual Leadership Meeting to set the action agenda for the coming year. It's where the digital industry first confronted such hot button issues as fake news, digital ad viewability, fraud, non-human traffic, and more.
To see highlights of the IAB Annual Leadership Meeting 2018, click here.
- Programmatic for Brands
- Elements of Performance Marketing
- Disrupter Brand Storytelling
- In Housing Your Agency
- The Future of Retail
- Alternative Revenue Streams for Publishers
- Creative Innovation in Video
- Smart Speakers/Voice
- Online to Offline Attribution
- AI Transformation in Marketing
- How Blockchain Solves Advertising’s Problems
- Measurement and Attribution: What Metrics Matter?
- What Every Brand Needs to Know About GDPR and The California Privacy Act
- Data Transparency/Labeling
- Affiliate Marketing
- Identifying Ad Fraud
- Selling to Disruptor Brands
- Biases in Media
- Unlocking Scale On TV to Drive Customer Acquisition
- How to Sell to Disruptor Brands (& Big Brands That Act Like Disruptors)
Chief Marketing and Data Officer
Alysia Borsa is Chief Marketing and Data Officer at Meredith Corporation, a leading media company that reaches 175 million unduplicated American consumers every month, including 80 percent of U.S. millennial women. In this role, Borsa leads corporate marketing strategy, integrated marketing communications, first-party data strategy and management, and consumer- and advertiser-focused insights and analytics across all of Meredith’s 40+ national media channels.
Borsa is a seasoned marketing executive who has driven successful business development and marketing initiatives for various companies. She joined Meredith Digital in 2011 as VP of Product, which was a new role responsible for setting strategic direction and execution of key initiatives that differentiated and leveraged the company’s assets in the mobile and consumer data marketplaces.
Prior to joining Meredith, Borsa was Head of Partner Integration & Portfolio Planning at Nokia, where she led the business development team charged with growing subscriptions and renewals. Borsa also held senior management roles at Comcast as a product marketing lead and Accenture as a strategy consultant in the tech and telecom markets.
Borsa is a graduate of Wilfrid Laurier University where she earned a Bachelor of Business degree. She also earned an MBA from the University of Western Ontario in Canada.
Borsa resides in Manhattan with her family and is based in Meredith’s offices in New York City.
Partner, Giant Spoon
& Co-Host, ADLANDIA Podcast
Vice President of Global Advertising Sales and Marketing
Seth Dallaire is Vice President of Global Advertising Sales and Marketing for Amazon Advertising. He is responsible for growing the advertising business across Amazon.com, its owned and operated properties and devices, and programmatically via Amazon DSP, worldwide.
Dallaire joined Amazon in February of 2012 from Yahoo! where he was the Vice President of Global Accounts and Agencies. At Yahoo! his responsibilities included management of the company’s Mid-Market and Inside Sales teams. Prior to Yahoo! he led Microsoft’s Central US media sales teams and its National Retail Sales organization.
This is his second tenure at Amazon. His previous role at the Company was in the Business Development group. Dallaire is a board member of the Ad Council and the Interactive Advertising Bureau (IAB).
Viacom Digital Studios
Kelly Day is President of Viacom Digital Studios, overseeing Viacom’s digital content strategy and initiative to create and expand original programming and branded content across the leading and emerging social platforms for Viacom’s portfolio of global entertainment brands.
Prior to joining Viacom in 2017, Day served as Chief Business Officer and Chief Digital Officer of media and entertainment company Awesomeness, where she was responsible for international expansion, global distribution strategies and revenue across television, mobile and OTT providers, also driving product and technology investments across the company to deliver growth.
Day previously served as CEO of Blip Networks, leading the company’s evolution from an online video platform for independent producers to a multi-platform media company. In 2013, she sold Blip to Maker Studios, one of the top YouTube Multichannel Networks. She led the Digital Media and Commerce businesses for Discovery Communications, including the company’s sixteen U.S. websites, e-commerce operations, licensing and home entertainment divisions. Prior, Day spearheaded and ran e-commerce at The Knot and held various key e-commerce positions at AOL.
Based in New York, Day is married and has two daughters that keep her in touch with the new generation of digital natives.
CEO and Co-Founder
Anda Gansca is the CEO and Co-Founder of Knotch, the leading, independent provider of real-time intelligence for marketers. Founded in 2013, Knotch has been recognized as one of the most innovative marketing technologies in the world, as it seeks to change the way global brands engage and understand their audiences. Amongst Knotch’s clients are JP Morgan Chase, Ford, Colgate and Citi. A regular thought leadership contributor to the trade media and industry at-large, Anda has been named to both Forbes’ and Inc.’s annual 30-Under-30 lists, AdWeek’s Young Influential List and AdWeek’s Top 100 Creatives, to name a few.
Sarah is President of Comscore. She is a decorated industry veteran with a proven track record of helping marketers transform their businesses to thrive amid rapid media disruption.
Before joining Comscore as President, Sarah spent 13 years at 360i leading the agency’s adaptability, helping marketers capitalize on industry changes, building best in class practices across creative, media and digital. Under her stewardship, 360i was recognized by Ad Age as one of the top advertising agencies for eight consecutive years.
Driving Sarah’s success is her solutions-oriented mindset and ability to steer client business through disruption. Since joining 360i in 2005, Sarah created and evolved 360i’s capabilities, equipping brands such as Oreo, HBO, Nestlé and others with the tools and knowledge to tackle their most pressing business challenges and leverage their paid, earned and owned media strategies through integration. Under Sarah’s watch, 360i grew from a small startup with 30 employees to a household name within the industry, with offices across the country and a staff of 1,000 strong. Sarah has also shepherded many of the agency’s social good initiatives, including launching “The Den,” a free workshop providing digital education to nonprofit marketers.
Sarah was named to the 2014 AAF Hall of Achievement and the 4A’s list of 100 People Who Make Advertising Great. She has been recognized by Ad Age’s “40 Under 40,” the Adweek 50, Adweek Power 100 and has been inducted into the Word of Mouth Marketing Hall of Fame. She has also taken the stage at Cannes Lions Creativity Festival and Fortune Most Powerful Women Next Gen Summit, among others.
Sarah was 360i’s CEO from October 2013 to April 2018, when she was named Chairwoman. Before becoming CEO, Sarah was 360i’s President and Senior Vice President of Brand Strategy & Emerging Media, a role in which she founded the agency’s social media practice ahead of the proliferation and growth of social platforms that would follow. Prior to joining 360i, she was President and Founder of Kayak Communications, a marketing agency focused on developing brand strategy and communications plans for new media brands. Before starting her own agency, Sarah spent 10 years at Net2Phone, one of the world’s first providers of VoIP technology, in a series of senior leadership positions.
In Nov. 2018, Sarah was elected to the Board of Directors for Campbell Soup Company (NYSE: CPB).
Senior Vice President & GM
Doug Lauretano is the SVP & GM of Media.net. He is tasked with leading the team in NY and working closely with teams across the globe to build and strengthen products and partnerships. Media.net’s vast product suite leverages a strong foundation of best-in-class contextual targeting and an unmatched capability to unify disparate marketplaces to maximize competition and value for publishers and marketers. Media.net Marketplace combines the audience buying of traditional RTB with unique content-driven demand that is not dependent on cookies and features access to $6 billion of Microsoft Search advertising.
Prior to his role at Media.net, Doug led efforts to build publisher partnerships at OpenX. Doug also spent over twelve years in publishing spanning various strategy and partnership roles at Time Inc and Dow Jones at brands such as Fortune, CNNMoney and the WSJ Digital Network.
Doug has earned an MBA from NYU’s Stern School of Business and lives in Long Island with his wife and two children.
Chief Executive Officer
As a kid, Brian Lesser loved advertising. His father ran an advertising agency, and as far as he could tell, that was the coolest job in the world. When he would visit the office, he marveled at the quick-witted, dynamic personalities, the pace of the business, and glamour of the industry. For Brian, watching TV was more about commercials than programming – what made a good ad, why it ran when it did, and its intended purpose. Brian gained an appreciation for the magic of the business at an early age.
Then, a successful career that transcended traditional agencies, digital marketing and advertising technology, reached a pivotal moment in 2007. “At the time, most people in the industry felt like programmatic was a fad or a fleeting trend. I disagreed. I thought programmatic was fundamentally different. I thought it would change everything.”
This prophetic hunch led Brian to create Xaxis, one of the industry’s first programmatic media businesses. As part of WPP, Xaxis would go on to put the technology of the future into the hands of thousands of advertisers across the world. This was Brian’s first experience creating a company within a company, and Xaxis became a multi-billion dollar business operating in 40 markets across North America, Europe, Asia and Latin America. Programmatic, it seemed, was not a fad after all.
Later, as CEO of GroupM in North America, Brian ran over a dozen media agencies and specialist businesses. He further applied data and technology in an effort to modernize the media agency business, launching broad platform initiatives focused on audiences rather than the traditional media buying strategies of his father’s time.
As CEO of Xandr, Brian is responsible for building a new kind of advertising company – one that combines vast data and technology resources with mass distribution and world-class content. It’s an opportunity to reinvent advertising again, marrying the creativity and humanity of the business he knew as a kid, with the data and technology he’s helped pioneer.
He was recently named one of AdWeek’s “Executives of the Year” and a Power 100. Other honors include: Crain 100, a list of the top disrupters and change-makers in business, “Five Advertising Executives to Watch” by the Wall Street Journal, and in 2014 he was named to Ad Age’s 40 Under 40 list.
But more than anything, he hopes that one day his kids won’t find it the worst thing in the world to watch a commercial with their dad – whether that be on a TV, handset, tablet, or holographic headset.
Co-founder & CEO
JB is the Co-founder and CEO of Red Antler, the leading brand company for startups and new ventures, where he works with fast-growing companies like Casper, Allbirds, Brandless, Boxed, and Foursquare, advising their founders on how to build category-defining brand experiences that people can’t stop thinking about.
A fierce believer in the power of brand to launch and transform businesses, JB’s experience sits at the intersection of creative services and venture capital. Leading a multi-disciplinary team of strategists, designers, marketers and engineers with his co-founders at Red Antler, he has helped define a new generation of products and services that people love.
JB sits on the board of directors at Bed, Bath & Beyond and has been named one of Women’s Wear Daily 40 Under 40 in Fashion and Retail and was selected as a Forbes Consumer Catalyst.
Prior to founding Red Antler, JB opened the New York office of Consortium, a boutique creative shop based in Auckland, New Zealand. He began his career at advertising agency Saatchi & Saatchi working with global consumer brands. He graduated Magna Cum Laude from Cornell University with a degree in Business and is active with their Entrepreneurship program and Cornell Tech. A Philly native, he lives in Brooklyn with his wife Arielle, their dog Brodie, and a lot of plants.
Described by trade press as “Madison Avenue’s de facto Chief Economist” and “The Most Quoted Man in Advertising,” Mr. Wieser is a Senior Analyst at Pivotal and is responsible for the firm’s coverage of all things advertising (agencies, video, digital, ad-tech, marketing tech, measurement, etc). Brian is a past recipient of Institutional Investor’s Rising Star Analyst awards in both the Media and the Internet sectors. Previous to Pivotal, Brian was EVP, Global Director of Forecasting for Interpublic’s Magna Global, CMO for venture-funded Simulmedia and he also worked as an investment banker at Lehman Brothers and research analyst at Deutsche Bank where he covered the entertainment and cable industries. A CFA charterholder, Brian received his MBA from University of Western Ontario- Richard Ivey School of Business, and his undergraduate degree from The University of British Columbia.
Chairman, Advertising Sales and Client Partnerships
Linda Yaccarino is Chairman, Advertising Sales and Client Partnerships, NBCUniversal. In this role, Yaccarino oversees all advertising sales and market strategy for the company’s entire television portfolio including two broadcast, 17 cable and more than 50 digital properties. She reports to Steve Burke, Chief Executive Officer, NBCUniversal.
Yaccarino joined NBCUniversal in 2011 as President, Cable Entertainment and Digital Advertising Sales for NBCUniversal. In that capacity she was responsible for all cable entertainment and digital advertising sales for the company, including USA, Syfy, Bravo, E! Entertainment, Oxygen, Sprout, Chiller, Cloo, and their respective digital platforms, as well as Fandango.
Prior to joining NBCUniversal, Yaccarino served as Executive Vice President and COO of Turner Entertainment Advertising Sales and Marketing and Acquisitions. There, she was responsible for all advertising sales, sales marketing and program acquisitions for the company’s television networks TNT, TBS and truTV, as well as overseeing acquisitions for sister networks TCM, Cartoon Network and Adult Swim. During her tenure, Yaccarino continually grew Turner Entertainment’s business year-over-year and was a principal architect of the company’s “broadcast replacement” initiative, which elevated Turner Entertainment Networks to a premium position within the marketplace. She was also instrumental in developing and enhancing “inContext,” the industry’s first-ever contextual platform that helps feature the right ad, in the right place, at the right time.
Among her many industry honors, Yaccarino was recognized in 2013 to The Hollywood Reporter’s Women in Entertainment Power 100, by Adweek in 2011 as one of the “Ten Most Powerful Women in TV” and by Business Week as a “CEO of Tomorrow.” Her community and professional affiliations include active involvement with WICT (Women in Cable & Telecommunications) and Penn State University, where she is on the Board at the School of Communications. She resides in Sea Cliff, NY.
Co-CEO and Co-Founder
Heidi Zak is the Co-Founder and Co-CEO of ThirdLove, the fastest growing and most disruptive brand in the lingerie industry. In 2013, she left Google with the mission of building a better bra, one that fit perfectly and instilled confidence in the woman wearing it. Five years later, more than 12 million women of all shapes and sizes have used ThirdLove’s innovative Fit Finder™ to find a bra that truly fits their body. ThirdLove’s focus on inclusivity is demonstrated through the 74 sizes it carries, including exclusive half-cups. ThirdLove is proud to have donated over $5 million worth of bras to women in need since its inception.
Heidi has been recognized as Fortune’s 40 Under 40, National Retail Federation’s Disruptors, Fast Company’s Most Creative People, Inc. 100 Female Founders, and Goldman Sachs’ 100 Most Intriguing Entrepreneurs. As a female founder she is committed to promoting and advancing more women in tech. Heidi is an active angel investor in early stage female-founded companies. She graduated from Duke University and holds an MBA from MIT Sloan. Prior to launching ThirdLove, Heidi was at Google, Aeropostale, McKinsey and Bank of America. In her spare time, you can find her chasing her kids, Sloane and Zak, around San Francisco’s playgrounds and scouring farmer’s markets for new ingredients to cook impromptu dinners for friends and family.
5350 East Marriott Drive
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Room Block: We have a room block at the discounted rate of $379/night + tax. Click here to book your room. The discounted rate will expire on January 25, 2019 or when sold out. The hotel sells out early so book now! Contact the hotel at 1-800-835-6206.
United Airlines Discount: IAB has negotiated a discount with United. To obtain a discount, visit united.com and click on All Search Options. On the next page, enter code ZG9A413565 in the Promo box at the bottom of the page.
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