February 10 - 12, 2019
90+
Speakers
35+
Sessions
1,100
Attendees

Over 1,100 brand marketers, publishers, and digital media & advertising leaders attended the sold out 2019 IAB Annual Leadership Meeting in Phoenix, AZ, on February 10-12, to learn more about the marketing-media value chain and how brands are born, grow, or die in the disrupted economy.

To survive, and thrive, incumbent brands and legacy publishers must overcome the economic disruption fueled by direct brands by finding new growth opportunities and partnership models. To help you navigate the new direct brand economy, IAB released a report and playbook along with its much-awaited 2019 IAB 250 list of direct brands to watch, over the course of the three-day event:

Read the takeaways from our industry experts at the Data, Mobile, and Video Centers of Excellence, and view the photos and videos from the event to provide you more food for thoughts on how to adapt to the new direct brand economy and grow your business.

Topics
  • The Importance of Context in the War on Privacy
  • Corporate Innovation
  • Unlocking Scale with TV
  • How Brands Drive Results with Blockchain
  • Selling to Disruptor Brands
  • Navigating User Growth
  • Data Quality, Transparency and Portability
  • A New Era of Affiliate Marketing
  • Programmatic for Brands
  • Strategies for Cross-Screen Premium Content
  • Alternative Revenue Models for Publishers
  • What Every Brand Needs to Know about GDPR and the California Privacy Act
  • Winning the War on Ad Fraud
  • Biases in Media
  • The Future of Owning Your Own Data
  • Disruptor Brand Storytelling
  • Apps versus Mobile Web
Speakers

Alex Abrams

Head of Enterprise Sales

Honeycomb

Alex  Abrams
Alex Abrams
Head of Enterprise Sales
Honeycomb

With four years of corporate experience (P&G), 13 years in ad production (Omnicom & WPP) and six years in adtech, Alex has invaluable insight into the industry’s challenges.

In 2008, Alex was a founder of and Head of New Business at Hogarth. Within just three years and with 1000 staff and £100M revenue, Hogarth had changed the way advertising is made.

Alex joined Honeycomb to lead Enterprise Sales in 2012. He revolutionizes the workflows of larger clients, helping them benefit from cutting-edge automation and process optimization tools. He’s now launching new processes and technology to move video ads seamlessly across linear and digital media.

Chad Andrews

Global Solutions Leader, Advtg & Blockchain

IBM

Chad Andrews
Chad Andrews
Global Solutions Leader, Advtg & Blockchain
IBM

Chad Andrews leads Blockchain for Advertising at IBM globally, responsible for all aspects of IBM’s investments in the space, including strategy, solution and business development, marketing, sales, and operations. Chad has spent his entire 24 year career in M&E technology, from co-founding and exiting a digital services company for content creators, to forming a gaming startup centered on virtual economics. He also led global strategy for a Fortune 50 TM&E practice before joining IBM in 2013 in Global Business Services, where he led large co-innovation for advertising and video technology vendors.

Anna Bager

Executive Vice President of Industry Initiatives

IAB

Anna Bager
Anna Bager
Executive Vice President of Industry Initiatives
IAB

As EVP of Industry Initiatives at IAB, Anna Bager spearheads the strategic oversight of the digital media and marketing industries’ most vital and fastest growing platforms which include mobile, digital video, audio, measurement, and data. Under her leadership, she brings together and drives growth for three of the organizations’ paramount centers of excellence: The IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; The Digital Video Center, encompassing Advanced TV, OTT, and The Digital Content NewFronts, and The Data Center, developing consumer identifiers, data quality, industry benchmarks, and tools for data activation and automation. She is a driving force in building a one-stop shop for producing thought leadership, innovation, research, and best practices for these thriving industries.

Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Anna has received numerous accolades throughout her career, including being named “Most Important Women in Mobile Advertising” for Business Insider, and one of the “Top Women in Media” by Folio Mag for the past consecutive five years.

Paige Bilins

SVP, Product Management

FreeWheel

Paige  Bilins
Paige Bilins
SVP, Product Management
FreeWheel

Paige Bilins is senior vice president, product management for FreeWheel, a Comcast Company that provides advertising software and solutions for the entire television ecosystem. In this role, Paige leads FreeWheel’s product management team, driving the company’s product strategy and developing innovative enterprise solutions to manage the end-to-end economics of the world’s leading media companies.

In 2010, Paige joined FreeWheel as product manager and has since served as director and vice president of product management before transitioning to her current role in 2016. She has been instrumental in building and managing the team who created the products and technology that drive FreeWheel’s business today.

Paige has more than 15 years of technology experience, with eight years focused on product management. She built her technology expertise in e-commerce for a Fortune 500 department store, where she developed category growth strategies resulting in triple digit sales increases. Paige began her career in the defense industry as a software engineer focused on radar technology for Lockheed Martin and Northrop Grumman Corporation.

Outside of FreeWheel, Paige has consulted for The Taproot Foundation, a pro-bono consulting agency that designs and implements business programs for non-profits. She is also actively involved in women and technology groups.

Paige holds a Bachelor of Science in computer science from Arizona State University and a Master of Business Administration from Yale University. She also attended Tsinghua University as part of a business administration educational exchange.

Paige resides in the New York area with her family.

Per Bjorke

Senior Product Manager

Google

Per  Bjorke
Per Bjorke
Senior Product Manager
Google

Per Bjorke leads Google’s Ad Traffic Quality product management team, which is responsible for addressing invalid traffic and ad fraud across all of Google’s ad products. Per has been actively involved with several industry initiatives to help make the online advertising ecosystem more secure, including developing and rolling out ads.txt.

Alysia Borsa

Chief Marketing and Data Officer

Meredith Corporation

Alysia Borsa
Alysia Borsa
Chief Marketing and Data Officer
Meredith Corporation

Alysia Borsa is Chief Marketing and Data Officer at Meredith Corporation, a leading media company that reaches 175 million unduplicated American consumers every month, including 80 percent of U.S. millennial women. In this role, Borsa leads corporate marketing strategy, integrated marketing communications, first-party data strategy and management, and consumer- and advertiser-focused insights and analytics across all of Meredith’s 40+ national media channels.

Borsa is a seasoned marketing executive who has driven successful business development and marketing initiatives for various companies. She joined Meredith Digital in 2011 as VP of Product, which was a new role responsible for setting strategic direction and execution of key initiatives that differentiated and leveraged the company’s assets in the mobile and consumer data marketplaces.

Prior to joining Meredith, Borsa was Head of Partner Integration & Portfolio Planning at Nokia, where she led the business development team charged with growing subscriptions and renewals. Borsa also held senior management roles at Comcast as a product marketing lead and Accenture as a strategy consultant in the tech and telecom markets.

Borsa is a graduate of Wilfrid Laurier University where she earned a Bachelor of Business degree. She also earned an MBA from the University of Western Ontario in Canada.

Borsa resides in Manhattan with her family and is based in Meredith’s offices in New York City.

Aleta Chase

Marketing Director, Emerging Brands

Kellogg Company

Aleta Chase
Aleta Chase
Marketing Director, Emerging Brands
Kellogg Company

Aleta is the Marketing Director of Emerging Brands at Kellogg’s. She has a proven track record in unlocking new pathways to growth thanks to her passion for data-driven action as well as her aversion to following traditional processes.

Aleta’s current role is a perfect fit with these passions as she leads strategy and commercialization for three new brands. Kellogg’s NYC Café is the experience brand that encourages people to reimagine what cereal can be.  HI! Happy Insidelaunched recently and is an elevated solution for digestive wellness, while joyböl has launched in select channels providing a hyperconvenient breakfast solution via a just-add-water smoothie bowl.

Through her long tenure with Kellogg’s, Aleta has created positive impact on over twenty-five brands.  Her approach delivers innovation across experience, product, and channels to drive sales growth and return on investment.  Her work on Pop-Tarts received the 2016 Bronze Effie.  Aleta also spearheaded the development of the Cheez-It “Real Cheese Matters” campaign, which has accelerated growth (and laughs) for eight continuous years

Jeffrey Cole

Director, Center for the Digital Future

USC Annenberg School

Jeffrey Cole
Jeffrey Cole
Director, Center for the Digital Future
USC Annenberg School

Jeffrey Cole has been at the forefront of media and communication technology issues both in the United States and internationally for the past 25 years. An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around the world as they craft digital strategies.

In July 2004 Dr. Cole joined the USC Annenberg School for Communication as Director of the newly formed Center for the Digital Future and as a Research Professor. The Center is a research and policy institute committed to work that has a real and beneficial effect on people’s lives, while seeking to maximize the positive potential of the mass media and our rapidly evolving communication technologies.

Prior to joining USC, Dr. Cole was a longtime member of the UCLA faculty and served as Director of the UCLA Center for Communication Policy, based in the Anderson Graduate School of Management. At UCLA and now at USC Annenberg, Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of computer and Internet technology, which is conducted in over 25 countries. At the announcement of the project in June 1999, Vice President Al Gore praised Cole as a “true visionary providing the public with information on how to understand the impact of media.” Ten years into the project, the World Internet Project, through its unique data on Internet users around the world, is the leading international project examining the ways in which our social, economic and media lives are changing. Cole regularly presents trends and insights of the project to the White House, FCC, Congress, Department of Defense and to governments around the world. On the corporate side, Cole advises Microsoft, WPP (Group M), Ericsson, Sony, Time-Warner, AT&T, AARP and others in their traditional and digital media strategies.

In the 1990s, Cole worked closely with the four broadcast networks (ABC, CBS, NBC and Fox) under an anti-trust waiver that allowed the networks to work together for the first time dealing with television programming issues. Meeting regularly with the CEOs, general counsels, heads of programming and others at the networks, he issued annual reports to the television industry, Congress and the nation. Upon the release of the 1996 report, Cole held a joint press conference with President Bill Clinton, who referred to the Center for Communication Policy as “the premier educational institution setting trends in entertainment.” Nationwide there was unanimous praise for the quality of the reports and their contribution to the television content debate.

Cole has testified before Congress on television issues and has spoken as a keynote and panel member at more than 500 conferences on media and technology. He has worked with both the Clinton and George W. Bush White House on media and telecommunications issues, including detailed briefings on the Center’s work. He regularly makes presentations across the U.S. and in Europe, Asia, Latin America and Africa.

In 1994 the Center co-sponsored “The Superhighway Summit” in UCLA’s Royce Hall with the leaders of most of the nation’s major media companies. For the annual Family Reunion Conferences in Nashville, Tennessee, Cole has worked with Vice President Gore to produce films opening the 1995 through 2002 conferences. The annual films were screened before an audience of 1,400 including the Vice President and President Clinton.

Cole was a member of the Executive Committee of the Academy of Television Arts & Sciences (ATAS) from 1997 to 2001 and was the founding governor of the ATAS Interactive Media Peer Group. At UCLA, Cole taught over 35,000 students. In 1987 he received UCLA’s Distinguished Teaching Award.

Denise Colella

SVP Advanced Advertising & Strategy

NBCUniversal

Denise  Colella
Denise Colella
SVP Advanced Advertising & Strategy
NBCUniversal

Denise Colella serves as Senior Vice President, Advanced Advertising Products & Strategy, NBCUniversal. In this role, Colella is responsible for driving the strategic roadmap of new advanced advertising products and portfolio offerings that comprise the company’s Audience Studio: data capabilities, programmatic capabilities across all platforms, Open AP and addressable advertising. She reports to Krishan Bhatia, Executive Vice President, Business Operations & Strategy, Advertising Sales, NBCUniversal.

Colella has nearly 20 years of global experience in the advertising technology marketplace. Prior to joining NBCUniversal, she served as Chief Executive Officer of Maxifier, a leading technology platform for digital advertising performance optimization, and originally joined the company in 2011 as the Chief Revenue Officer.

Previously, Colella also served as the Chief Revenue Officer for AudienceScience where she led all of the company’s revenue producing operations in the US, Europe and Asia. From 2007-2010, she was Vice President, International, at Right Media, a Yahoo! company, where she developed and executed on the company’s international expansion strategy for its advertising exchange. She also held senior positions at DoubleClick, as well as its offline division, the leading transactional cooperative database company Abacus.

Colella earned her Bachelor’s degree in Commerce, Finance and International Management from Villanova University and a Masters of Computer Systems Management from the University of Maryland. She is fluent in Japanese and enjoys spending her free time with her husband, two children and crazy dog. For fun she travels the world running marathons.

Christine Cook

SVP and Chief Revenue Officer

CNN Digital

Christine Cook
Christine Cook
SVP and Chief Revenue Officer
CNN Digital

Christine Cook is senior vice president and chief revenue officer of CNN Digital. In this leadership position, Cook oversees sales strategy for CNN’s overall digital portfolio, which includes premium verticals, mobile products, programmatic, emerging businesses and Great Big Story. Based in New York, Cook reports to Donna Speciale, president of Turner Ad Sales.

In this newly-developed position, Cook plays a critical role in creating a holistic sales approach across CNN’s digital business, while strengthening digital revenue opportunities in line with the company’s go-to-market strategies. With a special focus on video, social and rich branded content campaigns, Cook also partners closely with the Content Partnerships team and Courageous brand studio to bring to life the KPIs of ad partners across CNN’s digital footprint.

 

Prior to joining Turner, Cook served as senior vice president and global head of advertising partnerships at Flipboard. During her six years at the company, Cook oversaw the global sales force and mobile-led revenue strategy. As an advisor, and then founding member of the advertising business team, she built the partnerships unit from the ground up, which was responsible for publisher partnerships, advertising sales, operations and creative brand marketing strategy. Prior to joining Flipboard in 2012, Cook held leadership roles at The Daily, Martha Stewart Living Omnimedia, IAC/InterActiveCorp, Financial Times, and New York Times Digital, where she founded the company’s first international sales office in London.

 

Cook was recently named to the 2018 Cynopsis Digital It List, and she is an active member of the Internet Advertising Bureau (IAB), Mobile Marketing Association (MMA), Advertising Women of New York/She Runs It, and New York Women in Communications. A graduate from Louisiana University with a Bachelor of Arts in English Literature, History and Spanish, Cook currently resides in New York City.

 

Turner Ad Sales monetizes the company’s portfolio of leading entertainment, kids, news and sports properties through award-winning advanced advertising capabilities that power return-on-investment for brands. Attracting a wide-scale audience of diverse fans, the collection includes leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, TBS, TNT, truTV, Bleacher Report and Turner Sports’ high-profile coverage of the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE, UEFA and professional golf. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.

 

Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology.

Laura Correnti

Partner, Giant Spoon

& Co-Host, ADLANDIA Podcast

Laura Correnti
Laura Correnti
Partner, Giant Spoon
& Co-Host, ADLANDIA Podcast

Laura Correnti is Partner at Giant Spoon, a full-service advertising agency that focuses on the intersection of creative and media through the lens of culture. In 2018, Laura was named to the AAF’s Advertising Hall of Achievement, along with helping Giant Spoon win the honor of Adweek’s Breakthrough Agency of the Year.

Laura built and oversees the agency’s media practice, designed to have an expertise in content-driven partnerships. A firm believer in abandoning the RFP process of media planning, Laura focuses on integrating strategy and communications planning back into media. Under her tenure, Giant Spoon’s media clients include GE, MassMutual, Synchrony, Cole Haan, Stitch Fix, and more. Her track record of disrupting legacy models and creating market firsts has developed into work that includes two Top 10 branded podcasts on the Apple charts, the first live TV ad on CNN, an Audiozine with the NYT, and brokering an exclusive direct-to-consumer brand partnership with NBCU. Her creative media approach has reeled in Cannes Lions, Adweek Media Plan of the Year, Clios Awards, and Webby honors.

Laura’s media know-how culminates on her industry podcast ADLANDIA, a biweekly listen that challenges age-old industry thinking and pushes for creativity, diversity, and new ideas in advertising and marketing.

Seth Dallaire

VP of Global Advertising Sales & Marketing

Amazon Advertising

Seth Dallaire
Seth Dallaire
VP of Global Advertising Sales & Marketing
Amazon Advertising

Seth Dallaire is Vice President of Global Advertising Sales and Marketing for Amazon Advertising. He is responsible for growing the advertising business across Amazon.com, its owned and operated properties and devices, and programmatically via Amazon DSP, worldwide.

Dallaire joined Amazon in February of 2012 from Yahoo! where he was the Vice President of Global Accounts and Agencies. At Yahoo! his responsibilities included management of the company’s Mid-Market and Inside Sales teams. Prior to Yahoo! he led Microsoft’s Central US media sales teams and its National Retail Sales organization.

This is his second tenure at Amazon. His previous role at the Company was in the Business Development group. Dallaire is a board member of the Ad Council and the Interactive Advertising Bureau (IAB).

Kelly Day

President

Viacom Digital Studios

Kelly Day
Kelly Day
President
Viacom Digital Studios

Kelly Day is President of Viacom Digital Studios, overseeing Viacom’s digital content strategy and initiative to create and expand original programming and branded content across the leading and emerging social platforms for Viacom’s portfolio of global entertainment brands.

Prior to joining Viacom in 2017, Day served as Chief Business Officer and Chief Digital Officer of media and entertainment company Awesomeness, where she was responsible for international expansion, global distribution strategies and revenue across television, mobile and OTT providers, also driving product and technology investments across the company to deliver growth.

Day previously served as CEO of Blip Networks, leading the company’s evolution from an online video platform for independent producers to a multi-platform media company. In 2013, she sold Blip to Maker Studios, one of the top YouTube Multichannel Networks. She led the Digital Media and Commerce businesses for Discovery Communications, including the company’s sixteen U.S. websites, e-commerce operations, licensing and home entertainment divisions. Prior, Day spearheaded and ran e-commerce at The Knot and held various key e-commerce positions at AOL.

Based in New York, Day is married and has two daughters that keep her in touch with the new generation of digital natives.

Chris Denny

Co-Founder

The Engine is Red

Chris Denny
Chris Denny
Co-Founder
The Engine is Red

With a background in both design and entrepreneurship, Chris Denny co-founded The Engine is Red in 2008. Now at 16 full-time staff between Santa Rosa and Minneapolis studios, Chris leads the Engine team—developing inspired brand strategies, campaigns, and interactive experiences for national and regional clients. Chris has been named one of North Bay Business Journal’s 40 Under 40 and has also been featured by a variety of media, including Fox Business News, USA Today, Adweek and CNN Money.

Patrick Dolan

President

IAB

Patrick Dolan
Patrick Dolan
President
IAB

Patrick Dolan is the President and Chief Operating Officer of the IAB.

Mr. Dolan has been involved with the digital advertising and media industry for the better part of two decades. He pioneered many of digital advertising techniques while in senior roles at DoubleClick, now owned by Google. While Director of Business Operations at DoubleClick he was on the team that developed interest-based advertising, re-targeting and other data related digital advertising products.

Prior to the IAB he served as the Executive Director of The Locomotion Cable Channel, a joint venture between Hearst and Corus Entertainment. Mr. Dolan also served as the director of finance for George Soros’ network of philanthropic entities, the Open Society Institute, in Europe. Based in Budapest, he managed a budget of over $500 million disbursed in over 20 countries in Europe and the former Soviet Union.

Mr. Dolan received his B.A. in Economics from the University of Virginia and his MBA from Virginia Commonwealth University.

Jessy Dover

Co-Founder and Creative Director

Dagne Dover

Jessy Dover
Jessy Dover
Co-Founder and Creative Director
Dagne Dover

Jessy Dover is co-founder and Creative Director of Dagne Dover. Jessy oversees all creative and product design, bringing her experience as a designer from Coach, Dennis Basso, Jen Kao and Armani. A graduate of Parson’s School of Design, Jessy always knew she wanted to be a creator, and much of her inspiration comes from solving everyday problems and improving the options available to consumers. ​Jessy is a 2017 Inc Mag 30 Under 30.

Kyle Dozeman

VP, Advertiser Solutions

PubMatic

Kyle Dozeman
Kyle Dozeman
VP, Advertiser Solutions
PubMatic

Kyle Dozeman has been working in the media and technology industries for over a decade. He joined PubMatic in 2013, holding roles in both platform sales and corporate strategy, where he helped drive and support key initiatives, including the company’s acquisition of the mobile ad serving company Mocean Mobile and international expansion efforts. In 2016, Kyle was appointed to vice president of advertiser solutions for the Americas, where he is responsible for PubMatic’s buy-side sales, operations and strategies.

Prior to PubMatic, Kyle held various manager-level positions at Symantec, the global leader in cybersecurity. As manager of business development and alliances, he was part of the team responsible for creating and growing Symantec’s global strategic partnerships within the cloud and IT services markets. Prior, as manager of product management, Kyle was responsible for the pricing and licensing strategy of its $1B+ NetBackup product. Kyle began his career at KPMG Ireland.

Kyle holds a bachelor’s degree from California Polytechnic State University-San Luis Obispo.

Luke Droulez

Chief Marketing Officer

Parachute

Luke Droulez
Luke Droulez
Chief Marketing Officer
Parachute

Luke Droulez is the Chief Marketing Officer for Parachute, the fast-growing home essentials brand based in Venice Beach. As the company’s first hire, Luke utilizes historical insights and data from every facet of the business to direct online and offline marketing for the brand. He oversees all demand generation for the company, leading brand awareness, establishing content leadership and marketing analytics.

Before joining Parachute, Luke worked in trading at both UBS and IMC Financial Markets.

Luke graduated magna cum laude from Carnegie Mellon with a Bachelor of Science in Business. He’s an avid traveler, surfer and food truck patron.

Mariel Estrada

Vice President, Entertainment Sales Research

Turner

Mariel  Estrada
Mariel Estrada
Vice President, Entertainment Sales Research
Turner

Mariel Estrada is vice president of entertainment sales research at Turner. In this role, Estrada oversees cross-platform insights supporting ad sales and strategy for the TBS and TNT. Based in New York, she reports to Beth Rockwood, senior vice president of ad sales research at Turner.

Estrada and her team provide the data and research to inform Turner’s sales teams and partners about the company’s portfolio of brands and audience across all platforms. She also works alongside sales leadership and other internal departments to ensure accuracy in audience measurement.

Before joining Turner in 2017, Estrada held numerous roles at A+E Networks and most recently was vice president of strategic insights where she led the team responsible for custom sales research initiatives across the portfolio of brands. Prior to being promoted to vice president, Estrada served as senior director of ad sales strategic insights and director of primary research. Estrada has also worked for Conde Nast where she helped establish and manage the editorial, marketing, and ad sales research for the company’s growing digital properties.

A graduate from Boston College, Estrada has a Bachelor of Science in Biology and resides in Brooklyn, New York.

TBS, a division of Turner, is one of basic cable’s top entertainment networks with young adults, and home to the most popular and critically acclaimed comedies on cable — Angie Tribeca, CONAN, The Detour, Full Frontal with Samantha Bee, The Guest Book, The Last O.G., Search Party, and Wrecked — as well as animated series American Dad!, Final Space and Tarantula. TBS’ slate of unscripted series includes competition show Drop the Mic and Snoop Dogg Presents The Joker’s Wild. Upcoming comedies include Miracle Workers and Close Enough. In addition, the TBS lineup includes popular comedy hits like Brooklyn Nine-Nine, Family Guy, The Cleveland Show, Bob’s Burgers, The Big Bang Theory, New Girl and 2 Broke Girls; blockbuster movies; and live coverage of Major League Baseball’s regular and post-season play, the NCAA Division I Men’s Basketball Championship and ELEAGUE, Turner’s eSports gaming competition.

TNT is basic cable’s #1 network in primetime with young adults and is home to one of cable’s most popular slates of original series, including The Alienist, Animal Kingdom, Claws, the upcoming I Am the Night, Snowpiercer and Tell Me Your Secrets. TNT also presents popular shows such as Arrow, Supernatural, Bones and Castle; primetime specials, such as the Screen Actors Guild Awards® and the iHeartRadio Music Awards; and championship sports coverage, including the NBA and the NCAA Division I Men’s Basketball Championship.

Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, Great Big Story, HLN, iStreamPlanet, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports.

Townsend Feehan

CEO

IAB Europe

Townsend  Feehan
Townsend Feehan
CEO
IAB Europe

Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. Townsend has an M. Phil. in European policy from the law faculty of the University of Edinburgh.

Jean Fitzpatrick

Director, Marketplace Innovation

Magna Global

Jean  Fitzpatrick
Jean Fitzpatrick
Director, Marketplace Innovation
Magna Global

Jean Fitzpatrick is Director of Marketplace Innovation at MAGNA Global, a centralized IPG resource that develops intelligence, investment, and innovation strategies for agency teams and clients. In this role, Fitzpatrick works with agencies and clients to navigate the evolving programmatic ecosystem and develop investment strategies for the intersection of media and data activation.

Fitzpatrick has worked in digital media for 10 years focusing her career in business development, building client solutions in cutting edge technologies. Prior to joining MAGNA, Fitzpatrick spent five years in advertising technology at an SSP and played a key role in developing an agency facing team for a traditionally publisher focused business.

Nicole Goldberg

Digital Marketing Manager

7 for all Mankind and Splendid

Nicole  Goldberg
Nicole Goldberg
Digital Marketing Manager
7 for all Mankind and Splendid

With over a decade of experience working in Digital Marketing and E-Commerce, Nicole Goldberg currently serves as the Digital Marketing Manager for Delta Galil Premium Brands (7 For All Mankind, Splendid). While overseeing many of the brand’s E-commerce strategies such as Paid Search, Display, Affiliates, Email and Organic Search, Nicole maintains a belief in providing a customer first experience striving for long-term customer retention and satisfaction. Some of Nicole’s career highlights have been at AG Jeans, Carbon38, Toms and K-Swiss.

Bryce Goldman

CEO

Kopari Beauty

Bryce  Goldman
Bryce Goldman
CEO
Kopari Beauty

Bryce Goldman, co-founder and chief executive officer (CEO) of Kopari, brings industry prowess and consumer intuition to the San Diego based beauty lifestyle brand. Bryce is specifically responsible for guiding the company from concept to distribution, working side-by-side with leading natural chemists to evaluate each stage of production as well as current market activity. Armed with an extensive history in the beauty industry, serving as chief operating officer (COO) of San Diego beauty supply and salon chain Empire Beauty, as well as co-founder of salon and spa wholesale distribution company Spectrum Salon Services, Bryce boasts unparalleled knowledge of the space, spanning retail, e-commerce and distribution.

Recognizing a strong trend towards new and exotic natural ingredients in beauty products Bryce began searching for the next one and discovered the amazing beauty benefits of coconut oil. This being the case, he recognized there were limitations with pure coconut oil as a skin and hair beauty remedy. He approached a leading lab in Southern California and presented the idea of optimizing nature’s most powerful, multitasking oil to their head chemist. After spending months perfecting the ideal formulations, the subsequent lab results were undeniable. Not only was there a vast improvement in the way the products applied, felt and worked on skin and hair, but the stability of the products improved as well.

After more than twenty years of working in the service, wholesale and retail sides of the beauty industry, and eventually discovering the nutritional and beauty benefits of the coconut oil, Bryce is realizing his dream of creating a product line that optimizes nature’s super oil for consumer consumption. Together with his co-founders, Bryce has worked to build the ultimate lifestyle brand, providing a captivating and idyllic aesthetic surrounding an authentic and scientifically proven product line.

Jeff Gores

Senior Partner, Digital

Wavemaker

Jeff  Gores
Jeff Gores
Senior Partner, Digital
Wavemaker

Jeff has been doing this digital media gig for a while now, so long that he was around for the first banner ad. Currently Jeff is Sr. Partner, Digital at Wavemaker, providing strategic oversight for WM clients and providing them innovation that provides them real results. Jeff possesses a unique skill set of understanding digital at a brand level, but also has a performance background, ensuring that all campaigns drive some sort of outcome against the business goals. He has worked in display, programmatic, search (SEM & SEO), social, email, affiliates, etc…. Responsible for the marriage of technology and media to break through the clutter in the client’s industry.

Jeff is also not always consumed by work, and those outside interests are being a passionate New York Rangers fan (hockey in general), hot rods, older Range Rovers, modern design, technology, and sipping bourbon while telling stories. Since all bios need a unique story, I was once related to Kurt Cobain of Nirvana.

Mike Grillo

President & Co-Founder

Gravity Products

Mike Grillo
Mike Grillo
President & Co-Founder
Gravity Products

Mike Grillo is President & Co-Founder of Gravity Products, home to the wildly popular Gravity Blanket and a range of other wellness products. In this capacity, Mike oversees brand strategy, product development and corporate operations, and endeavors to build Gravity into a global sleep and relaxation brand. Prior to Gravity, Mike built a successful career at large and mid-sized ad agencies, most notably as an early employee of Gary Vaynerchuk’s eponymous agency, VaynerMedia. Mike has a deep passion for wellness and hopes that Gravity can play a meaningful role in advancing the national dialogue around mental health

Dave Grimaldi

Executive Vice President, Public Policy

IAB

Dave  Grimaldi
Dave Grimaldi
Executive Vice President, Public Policy
IAB

Chris Guenther

Senior Vice President, Global Head of Programmatic

News Corp.

Chris  Guenther
Chris Guenther
Senior Vice President, Global Head of Programmatic
News Corp.

Chris Guenther is Senior Vice President and Global Head of Programmatic for News Corp, focused on driving programmatic and ad tech collaboration across the media and information company’s global properties. Formerly, he was Vice President of Business Operations for Hearst Magazines International, working on sales operations and programmatic advertising across the digital businesses outside the United States. Mr. Guenther previously served as VP, Digital Operations & Monetization at Conde Nast. Prior to that, he was head of Business Development for the Wall Street Journal Digital Network, and worked in the Corporate Strategy and Franchise Development groups of Dow Jones. He was also an associate at the Jordan Edmiston Group, a boutique investment bank focused on media. He has a master’s degree in business from Columbia University and a bachelor’s degree from Colgate University.

Judith Hammerman

Head of Audience Manager

Adobe

Judith  Hammerman
Judith Hammerman
Head of Audience Manager
Adobe

Judith’s formula for success combines executive leadership, sales and storytelling, and data and technology platforms. Her track record includes creating successful go-to-market strategies that generate significant sales growth in data and programmatic media, as well as through content programming and partnerships.

Judith currently serves as Head of Adobe Audience Manager, the company’s data management platform and a fundamental product in the Adobe Experience Cloud.

Previously, she had re-joined Time Inc. in Q4 2016, returning to the company where she built her early career. During her 18 month stay as SVP, Data and Programmatic Solutions, Judith and her teams focused on the growth engines of the business; building Time Inc.’s data and programmatic offerings for advertisers. She left the company April  2018 with the close of Time Inc.’s sale to Meredith.

Prior to this Judith served as VP National Sales for Connexity (formerly Shopzilla), a data driven programmatic platform backed by private equity firm Symphony Technology Group, and held executive roles @AOL (now Verizon Oath).

Judith began her career in San Francisco where she held sales positions at IDG, a privately held B2B media company and at CMP, a global B2B media company providing information and marketing services to technology professionals.

Judith holds a dual MBA from Columbia Business School and Haas School of Business, University of California, Berkeley. Judith lives in New York City with her family.

Tamer Hassan

CTO & Co-Founder

White Ops

Tamer  Hassan
Tamer Hassan
CTO & Co-Founder
White Ops

Tiyale Hayes

SVP, Strategic Insights & Research

BET Networks

Tiyale  Hayes
Tiyale Hayes
SVP, Strategic Insights & Research
BET Networks

Tiyale Hayes is the Senior Vice President, Strategic Insights & Research, for BET Networks, a division of Viacom. For over a decade, Tiyale Hayes has worked on some of the worlds biggest and best brands. A 1998 graduate of Hampton University with armed with a Marketing Degree; Tiyale started his career in sales at Johnson & Johnson. After learning the fundamentals of how consumers shop in store, he attended business school and earned an MBA in Marketing from Purdue University.

After a serendipitous moment, he began a career in Market Research at Procter & Gamble. In his time at P&G he was helped create insights that led to business winning ideas for brands like Folgers, Pringles, Crest, Gillette and Old Spice.

He left P&G to head to back to Johnson & Johnson, where he led insight development for a number of brands, including Tylenol, Motrin and Listerine. He traveled the world learning from consumers about what makes them tick and how to create products that meet their needs.

In 2016, he was tapped to lead insight development for BET where he leads a team developing insights for the BET brand and new show development.

For over a decade, Tiyale Hayes has been a strong advocate for the consumer and has helped shape the strategies of some of the world’s biggest and best brands. He has developed a solid track record of creating deep and rich insights that have been used to bring products to consumers around the world.

Tiyale is the President of the North Jersey Chapter of the Hampton University Alumni Association, a member of Alpha Phi Alpha Fraternity Inc., National Black MBA Association, and the development committee for Live Out Loud.

Evan Hills

VP of Strategic Partnerships

Dstillery

Evan  Hills
Evan Hills
VP of Strategic Partnerships
Dstillery

Evan is passionate about bringing data-driven decisioning to brands and agencies to improve efficacy and minimize waste of marketing and advertising in an increasingly data driven world. What excites him is increasing the adoption of data-driven methodology to all aspects of the marketing funnel – from market research to performance advertising – to make sure brands are finding and targeting the correct customers. Evan runs Dstillery’s Business Development team as Vice President of Strategic Partnerships, focusing on corporate strategy, and data partnerships with both data owners and activation platforms. He joined Dstillery in 2014 and has previously managed partnerships with social platforms LinkedIn and Twitter, and company data strategy. Evan graduated from University of St Andrews with an MA Honours in International Relations, and remains a self-proclaimed foreign policy nerd.

Josh Hix

Co-Founder & Former CEO

Plated

Josh Hix
Josh Hix
Co-Founder & Former CEO
Plated

Josh is Co-Founder and former CEO of Plated, which is on a mission to make it easy to eat well by building a data science driven perishable food supply chain and empowering people to cook more. To date, Plated has shipped millions of meals to over 95% of the United States, and partnered with the Albertsons Companies family of grocery brands in 2017 to create the first truly omni-channel meal kit experience. Josh received his MBA from Harvard Business School and a BS in Electrical Engineering from Georgia Tech, and founded 2 SaaS businesses prior to Plated.

Jeremy Hlavacek

Head of Revenue

IBM Watson Advertising

Jeremy  Hlavacek
Jeremy Hlavacek
Head of Revenue
IBM Watson Advertising

As head of revenue for IBM Watson Advertising, Jeremy Hlavacek is responsible for all global advertising sales efforts – including direct sales, programmatic sales, agency partnerships and data partnerships – across Watson Advertising’s portfolio of media, data, and AI-powered technology solutions, which includes The Weather Company’s consumer platforms such as weather.com and The Weather Channel apps. Watson Advertising’s offerings help agencies and marketers improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.

Previously, Hlavacek was the head of global automated monetization. In that role, he oversaw all programmatic monetization efforts globally as well as the data partnerships team, which drives off-property data and inventory partnerships with platforms and other publishers. Hlavacek was promoted from vice president of programmatic, where he was responsible for all domestic programmatic sales efforts, platform relationships and programmatic operations. Under his leadership, the programmatic business grew 500% over a 3 year period to become one of the largest and most sophisticated sell side programmatic businesses in the industry. In 2017, AdExchanger ranked The Weather Company’s programmatic business as #2 in the industry among all publishers in media and broadcasting. Hlavacek joined Weather in early 2013 as vice president of operations and strategic partnerships for the company’s WEATHERfx division, where he oversaw technology partnerships and business operations to support the WEATHERfx business.

Prior to Weather, Hlavacek was vice president of strategy and business operations at Varick Media Management, where he helped to build one of the first programmatic trading desks on the agency side. He was responsible for strategic platform partnerships in the ad tech/real-time bidding ecosystem, as well as the business and financial operations of the company.

Hlavacek’s previous experience includes building out digital marketing and gaming experiences at LEGO Toys, directing advertising strategy and business development at Dotmenu (an online food ordering startup acquired by GrubHub and now part of Seamless), and building out digital experiences for entertainment programming at CBS Television. On the agency side, Jeremy has held senior strategic roles at Ogilvy and Cadient Group, where he advised clients in healthcare, financial services and technology.

Hlavacek holds a master’s degree in business administration from Cornell University, a master’s degree in media and communication from the London School of Economics and Political Science, and a bachelor’s degree from the College of William and Mary.

Sarah Hofstetter

President

Comscore

Sarah Hofstetter
Sarah Hofstetter
President
Comscore

Sarah is President of Comscore. She is a decorated industry veteran with a proven track record of helping marketers transform their businesses to thrive amid rapid media disruption.

Before joining Comscore as President, Sarah spent 13 years at 360i leading the agency’s adaptability, helping marketers capitalize on industry changes, building best in class practices across creative, media and digital. Under her stewardship, 360i was recognized by Ad Age as one of the top advertising agencies for eight consecutive years.

Driving Sarah’s success is her solutions-oriented mindset and ability to steer client business through disruption. Since joining 360i in 2005, Sarah created and evolved 360i’s capabilities, equipping brands such as Oreo, HBO, Nestlé and others with the tools and knowledge to tackle their most pressing business challenges and leverage their paid, earned and owned media strategies through integration. Under Sarah’s watch, 360i grew from a small startup with 30 employees to a household name within the industry, with offices across the country and a staff of 1,000 strong. Sarah has also shepherded many of the agency’s social good initiatives, including launching “The Den,” a free workshop providing digital education to nonprofit marketers.

Sarah was named to the 2014 AAF Hall of Achievement and the 4A’s list of 100 People Who Make Advertising Great. She has been recognized by Ad Age’s “40 Under 40,” the Adweek 50, Adweek Power 100 and has been inducted into the Word of Mouth Marketing Hall of Fame. She has also taken the stage at Cannes Lions Creativity Festival and Fortune Most Powerful Women Next Gen Summit, among others.

Sarah was 360i’s CEO from October 2013 to April 2018, when she was named Chairwoman. Before becoming CEO, Sarah was 360i’s President and Senior Vice President of Brand Strategy & Emerging Media, a role in which she founded the agency’s social media practice ahead of the proliferation and growth of social platforms that would follow. Prior to joining 360i, she was President and Founder of Kayak Communications, a marketing agency focused on developing brand strategy and communications plans for new media brands. Before starting her own agency, Sarah spent 10 years at Net2Phone, one of the world’s first providers of VoIP technology, in a series of senior leadership positions.

In Nov. 2018, Sarah was elected to the Board of Directors for Campbell Soup Company (NYSE: CPB).

Michelle Huynh

Director of Growth

Poshmark

Michelle Huynh
Michelle Huynh
Director of Growth
Poshmark

Michelle Huynh is the Director of Growth at Poshmark, the leading social commerce platform for the next generation of retailers and shoppers. She specializes in paid social, SEO and growth analytics. She is currently leading all operations and TV initiatives.

Bob Ivins

Chief Data Officer

NCC Media

Bob  Ivins
Bob Ivins
Chief Data Officer
NCC Media

Bob Ivins is chief data officer at NCC Media where he leads development and implementation of the company’s advanced television and media offerings.

Bob has played a pioneering role in the development of the data-driven advertising ecosystem over the past three decades, holding executive roles at comScore, Mindshare, Comcast, Yahoo and Nielsen. He served as the first chief data officer for media agency Mindshare where he led the firm in putting data at center of the company, linking real time insights to marketing that adapted on the fly. As VP, data products at Comcast, Bob led the development of the Audience Interconnect database underlying Comcast Spotlight’s cross-platform ad offering. Prior to Comcast, he was SVP/MD, Europe for comScore where he led the company’s Europe operations from launch to pan-European leader in web measurement and web analytics.

Bob got his start in the digital ad space in the mid-nineties as VP, research for advertising startup I/PRO where he developed some of the world’s first tools to measure the effectiveness of online advertising.

Marinn Jackson

Head of Premium Sales and Strategy

Verizon Media

Marinn  Jackson
Marinn Jackson
Head of Premium Sales and Strategy
Verizon Media

At Verizon Media, Marinn Jackson leads premium sales strategy, managing a team that forges collaborative partnerships with the company’s top advertisers. With deep experience across media and marketing, Marinn takes a customer-centric approach to helping brands and agencies build their campaigns.

Prior to joining Verizon Media, Marinn was a Head of Industry at Facebook leading the strategy, go to market plans and sales efforts across the restaurant category. She was responsible for guiding clients across the c-suite, media, marketing, IT and operations to assist companies through their transformation to a mobile first world. Before that, Marinn spend 18 years at Viacom, where she was most recently SVP of Strategic Accounts, developing partnerships with the company’s top advertisers.

Marinn is a graduate from the S.I. Newhouse School of Public Communications at Syracuse University. Marinn is an executive member of She Runs It (formerly the Advertising Women of New York).

Yosef Johnson

Head of Brandshop

Group Nine Media

Yosef  Johnson
Yosef Johnson
Head of Brandshop
Group Nine Media

Yosef Johnson is the Head of Brandshop at Group Nine Media where he leads the company’s award-winning branded content studio, overseeing creative strategy and production for the division. Johnson was one of the earliest employees at NowThis (one of Group Nine’s brands), which pioneered the social video revolution within the media and advertising industry. Prior to NowThis and Group Nine, Yosef worked in Creative Account Management and Strategy at Wieden+Kennedy NYC across the Nike, Jordan and ESPN businesses.

Damon Jones

VP, Global Communications & Advocacy

Procter & Gamble

Damon Jones
Damon Jones
VP, Global Communications & Advocacy
Procter & Gamble

Damon Jones leads efforts to to ensure the world’s largest consumer goods company is also known as one of the most trusted brands by consumers around the world. He leads a team responsible for global corporate communications, digital and social media, stakeholder engagement, issues advocacy and crisis management.   Jones is also responsible for a variety of efforts that leverage P&G’s industry influence to address conscious and unconscious bias in the advertising industry and beyond.

During his more than 20 year career with P&G, Jones has had responsibility for a diverse set of geographic, organizational and product portfolios – with assignments in Boston, Geneva, London and Singapore – leading local, regional and global businesses, including in some of the world’s fastest growing economies.

Following his passion for community engagement, Jones took a leave of absence to serve as the Communications Director for the 2008 Democratic National Convention, part of the successful campaign to elect Barack Obama as the 44th President of the United States.  He led the development and successful execution of the communications strategy engaging more than 15,000 media for the most watched US political Convention on record at the time.

Jones remains deeply involved through many professional and civic organizations. He was a founding Board Member of the National Underground Railroad Freedom Center and serves as a political appointee to the Greater Cincinnati Redevelopment Authority in addition to his second term as a member of Xavier University’s Board of Trustees.

Chris Kane

Founder

Jounce Media

Chris Kane
Chris Kane
Founder
Jounce Media

Jounce Media

  • Founded Jounce Media in June 2015 to bring a unique combination of deep ad tech expertise and platform independence to programmatic buyers and sellers. Jounce Media partners with advertisers, publishers, and ad tech providers to customize off-the-shelf ad tech systems to solve specific marketing problems.
  • Extensive writing on both the business and technology of the programmatic ecosystem. All writing is hosted at jouncemedia.com/blog

Prior Experience

  • As Chief of Staff to the CEO and CFO at AOL, was responsible for all day-to-day operations of the management team including board meetings, earnings releases, and strategic partnerships. Also led AOL’s data portability program, defining and implementing processes for monetizing AOL’s data assets.
  • Prior to AOL, led east coast client services team at Turn, a top demand-side platform and data management platform. Was directly responsible for $60M in annual programmatic media buying across portfolio of agency trading desks and brand-direct customers.
  • Started career as a management consultant at Oliver Wyman, focused on the media and technology space, specifically emerging video distribution channels and search advertising.

Education

  • Dartmouth College, major in mechanical engineering, minor in computer science
  • Thayer School of Engineering and Tuck School of Business, joint masters degree in engineering management

Ryan Kenney

Vice President, Platform Services

SpotX

Ryan  Kenney
Ryan Kenney
Vice President, Platform Services
SpotX

Imran Khan

Founder and CEO

Proem Group

Imran  Khan
Imran Khan
Founder and CEO
Proem Group

Imran Khan is the co-founder and Chief Executive Officer of Verishop, an e-commerce company built with the mission to help its brand partners thrive. Prior to that, Imran served as Snap Inc.’s Chief Strategy Officer, where he oversaw the company’s corporate strategy, revenue generation, business operations and partnerships. Under his leadership, Snap’s annual revenue run rate increased to $1.2 billion from zero in less than four years.

Previously, Imran was a Managing Director and Head of Global Internet Investment Banking at Credit Suisse where he advised on more than $45 billion-worth of Internet M&A and financing transactions. Before joining Credit Suisse, Imran held the role of Managing Director and Head of Global Internet Research at JPMorgan Chase.

Pete Kim

CEO

MightyHive

Pete Kim
Pete Kim
CEO
MightyHive

A highly influential figure in advertising technology, Pete has a decade of industry leadership experience, including his tenure at two of the world’s most renowned ad tech companies, Google and Yahoo!

As CEO and co-founder of MightyHive, Pete Kim continues to work with some of the world’s largest advertisers across every industry vertical to improve digital marketing strategies and help them harness the power of programmatic.

Previously, Pete was Head of Business Development for Google’s Media Platforms, including DoubleClick for Advertisers (DFA), DoubleClick Rich Media (DRM), Teracent, DoubleClick Ad Exchange (AdX), and Invite Media.

Prior to that role, he served as Director, Product Manager and GM of Dynamic Advertising at Yahoo! where he pioneered the use of dynamic creative for marketers.

Pete earned his undergraduate degree in Biomechanical Engineering at the UC Berkeley and his MBA from the Wharton School of the University of Pennsylvania. He also serves on the boards of S4 Capital and the Center for Investigative Reporting.

Jennifer Klawin

SVP and Head of US Brand Strategy

Buzzfeed

Jennifer  Klawin
Jennifer Klawin
SVP and Head of US Brand Strategy
Buzzfeed

Jennifer Klawin is SVP and Head of US Brand Strategy at BuzzFeed, where she oversees a growing sales team and advertising strategies. Jen has more than 15 years of experience consulting top global brands on digital and social marketing campaigns. Previously, Jennifer served as the Director of West Coast Sales for Tumblr and a Client Partner at Facebook. She also spent 7 years at Yahoo! growing relationships with key clients in the Automotive, Entertainment and Retail space. Jennifer began her career in NYC working for several publishing companies including Meredith Corporation and Working Woman Magazine. She holds a Bachelor’s degree in Marketing from Indiana University of Pennsylvania and lives in Los Angeles with her husband and two young daughters.

Todd Krizelman

Co-Founder and CEO

MediaRadar

Todd Krizelman
Todd Krizelman
Co-Founder and CEO
MediaRadar

Growing up in Palo Alto, Todd Krizelman was born and raised near the epicenter of technology innovation. Todd joined veteran web architect Jesse Keller to found MediaRadar in 2007. After years of thorough research, development, and data collection, MediaRadar is now the most comprehensive data company focused on the ad sales market. He previously co-founded one of the world’s first social media sites. Todd led the site theGlobe.com, from inception to taking it public on NASDAQ. Krizelman is a graduate of Cornell University and Harvard Business School.

Doug Lauretano

Senior Vice President & General Manager

Media.net

Doug Lauretano
Doug Lauretano
Senior Vice President & General Manager
Media.net

 

 

Doug Lauretano is the SVP & GM of Media.net.  He is tasked with leading the team in NY and working closely with teams across the globe to build and strengthen products and partnerships. Media.net’s vast product suite leverages a strong foundation of best-in-class contextual targeting and an unmatched capability to unify disparate marketplaces to maximize competition and value for publishers and marketers.  Media.net Marketplace combines the audience buying of traditional RTB with unique content-driven demand that is not dependent on cookies and features access to $6 billion of Microsoft Search advertising.

 

Prior to his role at Media.net, Doug led efforts to build publisher partnerships at OpenX.  Doug also spent over twelve years in publishing spanning various strategy and partnership roles at Time Inc and Dow Jones at brands such as Fortune, CNNMoney and the WSJ Digital Network.

 

Doug has earned an MBA from NYU’s Stern School of Business and lives in Long Island with his wife and two children.

Danielle Lee

Global Vice President, Partner Solutions

Spotify

Danielle Lee
Danielle Lee
Global Vice President, Partner Solutions
Spotify

Danielle Lee is the Global Vice President, Partner Solutions at Spotify and an accomplished strategic marketing professional with over 15 years experience in brand building, media innovation and technology for some of the world’s most respected brands.

As part of the executive team at Spotify, Danielle leads several lines of business including product marketing, business marketing, strategic marketing and creative solutions for advertisers and brand partners.  In her role, she is responsible for developing the go-to-market strategy and growing global revenue by developing high impact content and digital ad experiences.

Prior to Spotify, Danielle spent two years at Vevo and served as the Global Vice President, Commercial Marketing.  Her team was responsible for building compelling sales narratives and developing the positioning and go-to-market strategy for all Vevo programs, core video products and tentpoles. Danielle also spent seven years at AT&T and served as the Vice President of Product Marketing and Innovation at AT&T AdWorks.  She was responsible for developing new online, mobile and TV advertising solutions, defining the go-to-market strategy and growing the multi-screen ad business. Danielle also spent three years at Showtime Networks where she directed new products marketing and advertising for the premium cable network, and was instrumental in building awareness and tune-in to Showtime’s award-winning original series like Weeds, Dexter, Fat Actress and The L Word.

Danielle was named one of Adweek’s Top 50 most indispensable executives in Marketing, Media and Technology in 2016, 2017 and 2018 and she is a three-time honoree of the Most Powerful Women in Mobile Advertising by Business Inside.  Danielle also serves on the IAB DIgital Video Center of Excellence board, acts as a executive mentor as part of Cannes Lions’ See It Be It initiative and is an Executive Member of She Runs It.

 

Brian Lesser

Chief Executive Officer

Xandr

Brian Lesser
Brian Lesser
Chief Executive Officer
Xandr

As a kid, Brian Lesser loved advertising. His father ran an advertising agency, and as far as he could tell, that was the coolest job in the world. When he would visit the office, he marveled at the quick-witted, dynamic personalities, the pace of the business, and glamour of the industry. For Brian, watching TV was more about commercials than programming – what made a good ad, why it ran when it did, and its intended purpose. Brian gained an appreciation for the magic of the business at an early age.

Then, a successful career that transcended traditional agencies, digital marketing and advertising technology, reached a pivotal moment in 2007. “At the time, most people in the industry felt like programmatic was a fad or a fleeting trend. I disagreed. I thought programmatic was fundamentally different. I thought it would change everything.”

This prophetic hunch led Brian to create Xaxis, one of the industry’s first programmatic media businesses. As part of WPP, Xaxis would go on to put the technology of the future into the hands of thousands of advertisers across the world. This was Brian’s first experience creating a company within a company, and Xaxis became a multi-billion dollar business operating in 40 markets across North America, Europe, Asia and Latin America. Programmatic, it seemed, was not a fad after all.

Later, as CEO of GroupM in North America, Brian ran over a dozen media agencies and specialist businesses. He further applied data and technology in an effort to modernize the media agency business, launching broad platform initiatives focused on audiences rather than the traditional media buying strategies of his father’s time.

 

As CEO of Xandr, Brian is responsible for building a new kind of advertising company – one that combines vast data and technology resources with mass distribution and world-class content. It’s an opportunity to reinvent advertising again, marrying the creativity and humanity of the business he knew as a kid, with the data and technology he’s helped pioneer.

He was recently named one of AdWeek’s “Executives of the Year” and a Power 100. Other honors include: Crain 100, a list of the top disrupters and change-makers in business, “Five Advertising Executives to Watch” by the Wall Street Journal, and in 2014 he was named to Ad Age’s 40 Under 40 list.

But more than anything, he hopes that one day his kids won’t find it the worst thing in the world to watch a commercial with their dad – whether that be on a TV, handset, tablet, or holographic headset.

Dave Macli

CEO

Audiomack

Dave  Macli
Dave Macli
CEO
Audiomack

Dave Macli is a lifetime entrepreneur and the CEO and Co-Founder of Audiomack, a music sharing and discovery streaming platform dedicated to moving music forward. Dave is also the founder of DJBooth, a leading source of hip-hop and R&B editorial.

After graduating Quinnipiac University, Dave worked for Doubleclick (prior to its acquisition by Google) and later at Operative Media, where he worked with clients such as Scholastic, OMD Worldwide, and Comcast. In 2012, Dave founded Audiomack to provide artists a place to distribute music free of limits or fees. As a result, Audiomack has been home to watershed moments in music culture, with exclusive world premieres of Eminem tracks launching alongside upcoming street artists like Yungeen Ace.

Macli has led Audiomack’s suite of original video content as it has taken music press by storm several times over. Audiomack’s viral Trap Symphony series has accrued millions of views across performances with artists from Migos and A Boogie. Its recent installment featuring Chief Keef amassed 10 million views across YouTube and Twitter alone.

Under Macli’s leadership, Audiomack is home to over one million daily active listeners, has been downloaded over 20 million times. and stands among the internet’s go-to platforms for artist discovery. In addition to his role as Audiomack’s chief executive, Macli has overseen philanthropic initiatives promoting education and access to music, including “Keys for Kids,”, Audiomack’s 2018 partnership Zaytoven’s ZayArea foundation and VH1’s Save the Music, which outfitted Atlanta’s Benjamin E. Mays High School with pianos and musical equipment.

Erin Madorsky

Chief Revenue Officer

Verve

Erin  Madorsky
Erin Madorsky
Chief Revenue Officer
Verve

As Chief Revenue Officer, Erin Madorsky leads the national sales team in bringing Verve’s managed service and programmatic advertising solutions to an expanding roster of brands and agencies across a wide variety of industries, including retail and CPG, telco, tech, and travel.

Madorsky joins Verve following a ten-year tenure at Viant, a division of Meredith where she was most recently Senior Vice President of Sales. A member of the core team that launched the Viant brand, she oversaw the growth of its people-based platform and was instrumental in the marketplace adoption of new products including the beta launch of a Data Lake that offered marketers and data scientists unprecedented access to powerful data assets rivaling Facebook and Google.

Amanda Martin

Vice President, Enterprise Partnerships

Goodway Group

Amanda Martin
Amanda Martin
Vice President, Enterprise Partnerships
Goodway Group

Highly respected for her unique mash-up of business savvy leadership skills and an insatiable passion for ad tech, Amanda Martin is Vice President of Enterprise Partnerships at Goodway Group, which she has helped become one of the leading independent digital partners to advertisers. In this role, Amanda works with programmatic leaders worldwide to translate complex digital products into solutions that help advertisers bridge the gap between successful digital media and real business results.

Driven by an entrepreneurial spirit, it is no surprise that Amanda’s decade-long industry experience also includes roles in interactive sales, account strategy, campaign management, and strategic insights with some of the top media agencies and holding companies in the U.S. With an ever-watchful eye on emerging trends in the digital landscape, Amanda is known for empowering others with the insights and tactical tools that catapult companies and careers to the next level.

Ryan McConville

President & Chief Operating Officer

Kargo

Ryan McConville
Ryan McConville
President & Chief Operating Officer
Kargo

As current President and COO of Kargo, Ryan is a results-driven, senior business executive with 15+ years of experience in media and advertising. He currently oversees the day-to-day operations of Kargo and is leading the next stage of the company’s growth.
Prior to Kargo, Ryan held key management positions in sales, marketing and business development for some of the best known and fastest growing media and ad technology companies in the world, including Rolling Stone and In Touch Weekly, as well as start-ups VoodooVox and Vdopia.
For the last 7 years, Ryan has worked exclusively in the mobile marketing industry, leading change and stewarding strategy and sales growth in this exciting and fast-growing space. Ryan graduated from Cornell University before receiving his MBA in management from the Wharton School of the University of Pennsylvania.

Scott McLeod

Co-Founder

DreamCloud

Scott McLeod
Scott McLeod
Co-Founder
DreamCloud

Born in Calgary and raised in Seattle, Scott McLeod has over a decade of experience consulting and growing brands across a variety of industries and scales. At age 18, Scott left Washington State University after launching and selling his first company. From there, Scott went on to create and foster multiple brands, many of which have racked up viral popularity like @fam, which was recently acquired by Broadway Video.

 

Scott has advised and contributed to the growth of many big-name brands ranging from innovation consulting to marketing  for Adobe, Toyota, Facebook, and AT&T. Additionally, Scott was a part of early teams at Y Combinator & 500 Startups and other leading startup accelerators. Following his passion to digitally amplify consumer goods brands, Scott has most recently lead the unprecedented growth of direct-to-consumer mattress company NECTAR Sleep, which in the second year has grown to over $300M run rate. Additionally, Scott has helped to spearhead the launch of sister brands DreamCloud, LevelSleep, Wovenly Rugs & More

 

When Scott isn’t working to grow new businesses, he’s creating art. Specializing in abstract art, Scott has racked up a significant following in the space, showing at various galleries and art shows. Some of his pieces can be seen on @scottmcleodart.

 

Scott currently resides in the Lower East Side in New York City.

Scott Messer

SVP and General Manager, Media

Leaf Group

Scott Messer
Scott Messer
SVP and General Manager, Media
Leaf Group

In his role as Senior Vice President and General Manager, Media, Scott oversees a collection of eighteen owned and operated properties and a team providing custom editorial solutions to dozens of partner sites on a fully managed basis. Recently at Leaf Group, Scott led business development and ad-tech relationships for all media properties, establishing strong businesses and strategies in native advertising, international revenue, video, and first party audience data. Previously, Scott worked in business development for IMG Media, National Lampoon, private equity firms and the film industry. He holds a Bachelor’s degree in English from Emory University and a Master’s degree in Business Administration, with a focus on creative industries and entrepreneurship, from the University of Southern California.

Doug Miller

VP Global Privacy and Trust

Verizon Media

Doug  Miller
Doug Miller
VP Global Privacy and Trust
Verizon Media

Douglas Miller is Vice President, Global Privacy and Trust for Verizon Media the amalgamation of AOL and Yahoo. In this role he sets privacy strategy and external messaging on privacy for the company, and interprets public policy developments for the operational privacy team. He was previously Global Privacy Leader for Oath, leading operational privacy and compliance for the combined entity of AOL and Yahoo and their many brands. Doug has been a privacy professional for twenty years, and led the privacy team at AOL since 2008. He serves as Board Chair of the Network Advertising Initiative and as chair of the Working Group on Digital Media of the International Chamber of Commerce Commission on Marketing and Advertising.

John Montgomery

Executive Vice President, Global Brand Safety

GroupM

John Montgomery
John Montgomery
Executive Vice President, Global Brand Safety
GroupM

John Montgomery is Group’s Executive Vice President of Brand Safety.  He was appointed to this role in August, 2016 to ensure that GroupM client’s brands are protected from risks in the digital supply chain, like fraud and piracy and to ensure that the digital components of their plans are effective in every region.

John’s WPP career began when he joined Ogilvy in South Africa in 1989 as Media Director and launched Mindshare in that country. In the final three years he spent in South Africa, he was Managing Director of the Ogilvy Group in Cape Town, one of the most creative agencies in the Ogilvy Worldwide network. In 2001, John moved to Amsterdam as CEO, Ogilvy Group Netherlands.

In 2004, John relocated to New York to lead the Interactive media practice for Mindshare and Ogilvy and was subsequently appointed as Global CEO of Mindshare Interaction in 2006 where he established the digital practice for Mindshare worldwide. In 2009, he took on the role of COO of GroupM Interaction for North America and in 2015 was appointed as the Chairman of GroupM Connect North America.

John is seen as one of the digital innovators in the field and speaks regularly on issues such as Audience buying, Brand safety, Data Quality and Privacy.  He has represented the advertising industry to the U.S. Senate Commerce Committee and the White House and is on the Internet Steering Committee for the WEF. John is also immediate past chairman of the 4A’s Media Leadership Council and leads The Privacy Task group for 4A’s. In addition, John is co-chairman of the TAG anti-piracy initiative.

In 2013, John was nominated by Adweek as one of the 12 smartest people in media and won a Media All-Star Award from Media Post and was most recently acknowledged amongst the 100 people who make advertising great by the 4A’s in the US.

 

Dave Morgan

CEO and Founder

Simulmedia

Dave Morgan
Dave Morgan
CEO and Founder
Simulmedia

Dave Morgan is the CEO and Founder of Simulmedia, a New York City-based television advertising company. A lifelong entrepreneur, Morgan focuses today on helping advertisers improve the outcomes of what is often their biggest line item: TV advertising. Dave previously founded TACODA, Inc., an online advertising company that pioneered online behavioral marketing and which was acquired by AOL in 2007. He also founded Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media, which was later sold to WPP.

In the early 1990s, Morgan served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association.

Morgan is a Political Science graduate of The Pennsylvania State University and holds a J.D. from the Dickinson School of Law. He serves on the Advertising Research Foundation and was a long-time member of the executive committee and board of directors of the Interactive Advertising Bureau (IAB). Dave, his wife, writer Lorea Canales, and their two daughters live in Manhattan.

Justin Morgan

Senior Director, Marketing Automation

Comcast

Justin Morgan
Justin Morgan
Senior Director, Marketing Automation
Comcast

Justin Morgan is a seasoned marketer with over 15 years of advertising, media and technology experience. He started his career on the agency side, managing cross-channel marketing campaigns with a focus on TV, radio and online advertising. Justin then moved to the client-side, working with some of the country’s top agencies, creating several award-winning campaigns. He then transitioned into the ad tech space, building and managing several cutting-edge marketing technology platforms. Justin was recently the winner of the 2018 Cablefax Tech Professional of the Year Rising Star award. In his spare time, Justin is passionate about travel, visiting over 60 countries and counting.

Lee Nadler

Founder

Sherpa Marketing

Lee  Nadler
Lee Nadler
Founder
Sherpa Marketing

Lee Nadler’s leadership approach is inspired by Sherpas. His experience includes building: iconic brands (MINI, BMW, Snapple), agencies (KBS&P, Digital Pulp), digital media companies (DoubleClick, Prodigy, Yahoo!) and entrepreneurial ventures (Sherpa Marketing, inc). In 1996, Lee joined DoubleClick as the 17th employee and first Head of Marketing. He later went on to run Digital Pulp, one of the top 50 Digital marketing firms in the US, and Sherpa Marketing. In 2012, one of his Clients BMW asked Nadler to focus on growing the MINI brand. He joined the company and managed marketing across all channels, led cross functional teams for new product launches and created growth initiatives in Urban markets. Lee Nadler was named by Ad Age as one of the 21 people to watch in the 21st Century and was inducted into the Advertising Hall of Achievement.  He currently is an Executive Board member of the Advertising Club and on the Brand Council for the IAB.

Ralph Newhouse

Chief Executive Officer

Chefman

Ralph  Newhouse
Ralph Newhouse
Chief Executive Officer
Chefman

Richard Nunn

Vice President & General Manager Ad Platform

Comcast

Richard Nunn
Richard Nunn
Vice President & General Manager Ad Platform
Comcast

Richard oversees the Ad Platform business for Comcast Technology Solutions. Bringing with him more than two decades of digital media and programmatic ad technology leadership, Richard leads the efforts to converge linear and non-linear advertising delivery, with a focus on driving greater efficiencies and effectiveness for advertisers, broadcasters, and content providers.

Prior to joining Comcast Technology Solutions, Richard served as Chief Revenue and Operations Officer for RhythmOne, a global adtech business focused on its Programmatic Ad Exchange. While at RhythmOne, he led the expansion of the company’s Exchange platform into 16 new international markets and led and integrated three new acquisitions over the period. Prior to this Richard spent 4 years as a Technology Investment Banker executing M&A, PE & VC funding and IPO’s in London.  That experience followed 15 years of digital technology leadership at media agencies within WPP, Publicis and Omnicom groups in various international executive positions in Europe, Asia Pacific and the U.S.

Richard received his B.A. in Business and Accounting from the City University London and then trained as an accountant at Baker Tilly at #10 global accountancy practice

JB Osborne

Co-Founder & Chief Executive Officer

Red Antler

JB Osborne
JB Osborne
Co-Founder & Chief Executive Officer
Red Antler

JB is the Co-founder and CEO of Red Antler, the leading brand company for startups and new ventures, where he works with fast-growing companies like Casper, Allbirds, Brandless, Boxed, and Foursquare, advising their founders on how to build category-defining brand experiences that people can’t stop thinking about.

A fierce believer in the power of brand to launch and transform businesses, JB’s experience sits at the intersection of creative services and venture capital. Leading a multi-disciplinary team of strategists, designers, marketers and engineers with his co-founders at Red Antler, he has helped define a new generation of products and services that people love.

JB sits on the board of directors at Bed, Bath & Beyond and has been named one of Women’s Wear Daily 40 Under 40 in Fashion and Retail and was selected as a Forbes Consumer Catalyst.

Prior to founding Red Antler, JB opened the New York office of Consortium, a boutique creative shop based in Auckland, New Zealand. He began his career at advertising agency Saatchi & Saatchi working with global consumer brands. He graduated Magna Cum Laude from Cornell University with a degree in Business and is active with their Entrepreneurship program and Cornell Tech. A Philly native, he lives in Brooklyn with his wife Arielle, their dog Brodie, and a lot of plants.

Michael Palmer

Global VP of Emerging Technologies

GroupM

Michael Palmer
Michael Palmer
Global VP of Emerging Technologies
GroupM

Michael Palmer is originally from a small town in upstate New York. As an undergraduate at Vassar College he majored in history and political science and holds advanced degrees from Cornell, Harvard and the Stern School of Business. Prior to settling into a career in software development, Michael had previously worked a wide variety of jobs, including being a college lecturer, a wilderness guide and a factory shift manager. After working for several years as a software product manager for a clinical trial software, Michael helped found a small business intelligence company, where he ran operations. After selling and successfully exiting this company, Michael joined GroupM via Xaxis where he has worked for the last five years in several technology-related roles.

Stefanie Rapp

Senior Vice President, Revenue Strategy

Bleacher Report

Stefanie   Rapp
Stefanie Rapp
Senior Vice President, Revenue Strategy
Bleacher Report

Stefanie Rapp, Senior Vice President of Revenue Strategy, oversees all aspects of the sales, strategy and marketing departments across Bleacher Report’s digital and social entities. Her role, alongside content and sales leadership, enhance how the company is able to communicate and drive revenue goals, as well as service clients fervently and efficiently.

She facilitates sales, marketing and promotional activities, with an emphasis on serving as the primary liaison to all sport teams, leagues, brands and platforms as the brand develops and executes breakthrough programs. In addition, Rapp also oversees all programmatic and local sales efforts for the brand.

With more than 15 years of industry experience, Rapp is a well-respected leader within the organization and is committed to paving the way forward for women at Bleacher Report and the industry at-large. Rapp serves on the advisory team of Bleacher Report’s initiative that seeks to empower women to take on more leadership roles, regardless of their seniority.

Prior to joining Bleacher Report in 2017, she spent a number of years in key revenue-focused executive roles at Conde Nast, Hearst and Fairchild Media, as well focusing on events strategy for SAP Global Marketing and DoubleClick.

Akshay Rathod

Founder

Usonia

Akshay Rathod
Akshay Rathod
Founder
Usonia

Akshay Rathod helps brands grow responsibly. Over the last 7+ years, he’s worked on scaling startups and direct-to-consumer brands as as an employee and now as an advisor.

Akshay started the growth team at Dia&Co and scaled Dia&Co’s customer acquisition and retention strategies. The team developed a digital community playbook and created a viral growth engine focused on maximizing lifetime value & minimizing cost per acquisition. This helped scale Dia&Co to now over 4 million users and over $90 million in venture funding.

Prior to this, Akshay joined the user acquisition team at HowAboutWe, turning the rise of social media advertising and multivariate testing into a scalable acquisition strategy. HowAboutWe was acquired by IAC.

Akshay graduated from Brown University with an A.B. in International Relations & Economics. He’s based in Brooklyn, NY.

Akshay is the founder of USONIA. USONIA helps brands grow, responsibly. We offer a growth auditing platform and a service for sales funnel maximization. Our data-driven approach generates profit at scale.

Heather Rehnberg

Director of Marketing

Rombauer Vineyards

Heather  Rehnberg
Heather Rehnberg
Director of Marketing
Rombauer Vineyards

Heather Rehnberg is the Director of Marketing for Rombauer Vineyards where she leads the Napa Valley family-owned winery’s marketing efforts throughout the U.S. and internationally. She joined Rombauer with over ten years of wine industry experience, including brand marketing positions at some of California’s top wine producers. Rehnberg is a graduate of Sonoma State University’s Executive Wine MBA program and holds an undergraduate degree in journalism and wine and viticulture from California Polytechnic State University, San Luis Obispo. It is Rehnberg’s passion for wine marketing and her admiration for the culture of family-owned wineries that led her to her current position at Rombauer Vineyards.

Neal Richter

Chief Technology Officer

Rakuten Marketing

Neal Richter
Neal Richter
Chief Technology Officer
Rakuten Marketing

As the CTO of Rakuten Marketing, Neal Richter globally manages the software used to optimize Rakuten Marketing business needs, such as applying data mining algorithms and scalable systems to create advanced software products. With 20 years of software experience, Neal is focused on optimizing business needs, leading tech teams to create relevant and effective data-driven products that build the bottom line and deliver client value. Prior to entering advertising technology, Neal worked at RightNow Technologies, an early CRM vendor that sold to Oracle in 2011. There Neal led a team of AI/ML engineers that pioneered the use of sentiment analysis, natural language processing and content search systems in over 36 languages within automated customer service systems. Neal currently serves as co-Chair of the OpenRTB protocol that standardized the process of RTB, the Deal-ID and the Native ads format and the new Ads.txt standard.

James Rooke

General Manager

FreeWheel

James Rooke
James Rooke
General Manager
FreeWheel

As General Manager, James Rooke leads global Sales, Client Relationships, Client Services, Engineering and Product for the FreeWheel Publishers business, providing the premium video industry with the technology, solutions and guidance it needs to manage the end-to-end economics of premium content, no matter where it appears.

Prior to his current role, James was Chief Revenue Officer, responsible for managing FreeWheel’s global client teams across the Technology, FourFronts Premium Marketplace and Advisory Services business lines.

Formerly with Time Warner Cable, where he was part of the media and advertising business, James served as VP, Strategy and Execution as well as General Manager of its digital marketing services business. James has an extensive media consulting background with Ernst & Young in the United Kingdom, and Capgemini in the US.

Randall Rothenberg

Chief Executive Officer

IAB

Randall Rothenberg
Randall Rothenberg
Chief Executive Officer
IAB

Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.

James Rothwell

VP Global Agency, Brand, Industry Relations

FreeWheel

James Rothwell
James Rothwell
VP Global Agency, Brand, Industry Relations
FreeWheel

James Rothwell is vice president of global agency, brand and industry relations for FreeWheel, a Comcast Company, that provides advertising software and solutions for the entire television ecosystem. James is responsible for engaging with global agencies and brands to explore advertising industry dynamics and help identify new opportunities through FreeWheel solutions. He leads The FreeWheel Council for Premium Video, an advocacy group comprised of 45 premium video providers globally, including programmers, operators and digital pure-plays.

Evan Rutchik

Chief Revenue Officer, USA

Ogury

Evan  Rutchik
Evan Rutchik
Chief Revenue Officer, USA
Ogury

Evan Rutchik is US General Manager at Ogury. He has managed award winning media campaigns since 2007, previously holding senior roles at digital media leaders on both the technology and agency sides of the business. After joining Ogury in late 2016, Evan has been responsible for scaling the company’s US sales and business effort from the New York City office. Here he has overseen record growth as well as established Ogury’s reputation in North America and beyond for empowering organizations with the most thorough, accurate, and timely knowledge of mobile users, their entire journey, and the mobile ecosystem. Evan holds dual degrees in Management and Advertising from Syracuse University and an MBA from NYU Stern.

Tom Scott

Group Media Director

Saatchi & Saatchi

Tom Scott
Tom Scott
Group Media Director
Saatchi & Saatchi

Daniel Alejandro Sepulveda

VP for Global Government Relations

MediaMath

Daniel Alejandro Sepulveda
Daniel Alejandro Sepulveda
VP for Global Government Relations
MediaMath

Daniel A. Sepulveda is the Vice President for Global Government Relations for MediaMath, a multinational advertising and marketing technology company. In this capacity he represents MediaMath in public forums, before government officials and agencies, in industry associations, and in dialogues with consumer organizations and civil society on issues relating to technology and the digital economy. He also works with teams across the company to put consumer interests first in our products and services.

Sepulveda served in the Obama Administration at the State Department as Ambassador and Deputy Assistant Secretary of State and U.S. Coordinator for International Communications and Information Policy from March 2013 – January 2017. Prior to joining the State Department, Sepulveda served as a Senior Advisor to Senator John Kerry from 2009 – 2013 working on technology, telecommunications, trade, and economics. From 2004-2008 Sepulveda was a senior legislative aide to then-Senator Barack Obama on the same issues and also advised his presidential campaign.

Before joining Senator Obama’s office, Sepulveda worked for Senator Barbara Boxer, a member of the Senate Commerce Committee. Additional prior work experience includes service during the Clinton Administration at the U.S. Department of Labor and at the National Council of La Raza (NCLR). Mr. Sepulveda received a Master of Public Affairs from the Lindon B. Johnson School of Public Affairs at the University of Texas at Austin as a Woodrow Wilson Fellow in Public Policy and International Affairs and holds Bachelor of Arts in Political Science and History from Emory University.

Bryan Simkins

SVP Technology and Activation- Americas

Publicis Media

Bryan Simkins
Bryan Simkins
SVP Technology and Activation- Americas
Publicis Media

Simkins currently leads ad operations for Publicis Media in North and South America including both linear broadcast and digital trafficking.  Bryan brings more than 20 years of media and marketing technology expertise, including senior roles across Publicis.  He has uniquely held roles client-side, agency, tech, and consulting including, Digitas, Accuen, BBDO, FedEx, and most recently at Innovid.  Additionally, Bryan was a founding partner and led Technology Solutions for Transparent, a marketing technology consultancy that provided services to senior industry leaders—from strategy development to implementation of marketing technologies, as well as amplification and education across the industry.

Sir Martin Sorrell

Executive Chairman

S4Capital

Sir Martin Sorrell
Sir Martin Sorrell
Executive Chairman
S4Capital

Sir Martin Sorrell is Executive Chairman of S4Capital, which is building a new age, new era, digital advertising and marketing services platform for clients. 

 Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company, with a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries.  Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi Company plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. S4Capital PLC recently merged with MediaMonks and MightyHive, and is listed at the London Stock Exchange under SFOR.

Sir Martin supports a number of leading business schools and universities, including his alma mater, Harvard Business School and Cambridge University and a number of charities, including his family foundation.  He is married to Lady Cristiana Falcone-Sorrell and has four children and seven grandchildren.

 

Dave Spector

Co-Founder & Co-Chief Executive Officer

ThirdLove

Dave Spector
Dave Spector
Co-Founder & Co-Chief Executive Officer
ThirdLove

Heidi Zak and David Spector are Co-Founders and Co-CEOs of ThirdLove. They knew they wanted to start a business together since their first meeting at MIT Sloan, but it took a trek to Everest Base Camp years later to help them actually make it happen. Prior to ThirdLove, Heidi was Director of International of Aeropostale, holding a P&L for the division, before joining Google as a marketing executive. She’s been named Fortune’s 40 Under 40, Fast Company’s Most Creative in Business, among others. Prior to ThirdLove, David focused on consumer internet and e-commerce investments as a Partner at Sequoia Capital and invested $65 million during his time there. Today he is an angel investor in two dozen companies and has keynoted numerous events on the challenges and successes that come with building businesses.

In 2013, frustrated by the bra shopping experience and an industry badly needing disruption, Heidi and David started ThirdLove. They knew there was opportunity to build a better intimate apparel company with perfect fitting product that didn’t require cramming into a dressing room and a shopping experience centered around personalization. Today, ThirdLove is more than 300 people across four offices and is proudly one of the largest charitable donors of bras in the United States.

Doug Weaver

Founder & Chief Executive Offcer

Upstream Group

Doug  Weaver
Doug Weaver
Founder & Chief Executive Offcer
Upstream Group

Over the past 18 years, Doug Weaver has worked with over 600 leading companies including Facebook, BuzzFeed, ESPN, Yahoo!, Apple, Twitter, Fox Sports, Refinery 29, Cars.com, Acxiom, USA TODAY, CBS Digital Media, YuMe, The Wall Street Journal, NBC Universal, MediaMath and The New York Times. For these clients and many others, he’s trained thousands of Internet media and technology sellers through both public and private workshops focusing on sales strategy and digital landscape perspective.

Doug has been a frequent moderator, host and keynote speaker at leading conferences produced by the IAB, AdExchanger, iMedia, PubMatic and AdMonsters. For the past 14 years, he’s hosted Seller Forum, the industry’s only peer‐to‐peer networking and content event just for digital sales leaders. And each week he writes The Drift, a provocative industry blog that directly reaches nearly 5,000 top industry executives and is syndicated and referred to thousands more.

After a 15‐year career in print advertising sales with companies like Hearst and Condé Nast, Doug became advertising director and east coast employee number one for Wired Magazine in 1994, and sold some of the Web’s first ads on the company’s Hot Wired site. He then served as vice president of sales for Firefly Network, a pioneering company in personalization, targeting and community.

Doug was elected to the Board of Directors for the Internet (now “Interactive”) Advertising Bureau in 1997 and managed the development of both the IAB Roadshow (the organization’s first omnibus presentation to marketers) and the IAB Professional Development Series (its first seller training initiative.) In 1999, he received the first IAB Service Award for commitment and contribution to the industry; In 2007 Doug received the “Oldtimers Award” from the Aspen Group, a gathering of top digital agencies; In 2011, ad:tech honored him with its Industry Achievement Award for lifetime service; And in 2016, 212 NYC presented Doug with its Thought Leadership Award Doug’s company, Upstream Group, Inc. is based near his home in Vermont, which he shares with his wife and partner of 29 years, Sharon Richards. They have two grown daughters, Lucy & Madeline. Doug is a grateful beneficiary of public education, and a proud graduate of both Long Beach City College and California State University, Fullerton.

Luke Weston

Chief Revenue Officer

Function of Beauty

Luke Weston
Luke Weston
Chief Revenue Officer
Function of Beauty

Luke Weston is the Chief Revenue Officer of Function of Beauty, a digitally-native, hyper- customizable personal care company that individually formulates products based on one’s unique hair goals and preferences. Luke is originally from New Zealand where he earned two degrees in commerce and science before embarking on an international marketing career with Colgate-Palmolive in Australasia, North America, & Europe. After completing an MBA at Harvard Business School, Luke progressed through senior marketing and strategy roles at McKinsey, Unilever, and Melissa & Doug. He now leads Function of Beauty’s product development, customer acquisition and retention, revenue management, and overall company strategy.

Lauren Wetzel

Chief of Staff

Xandr

Lauren Wetzel
Lauren Wetzel
Chief of Staff
Xandr

Lauren Wetzel serves as Chief of Staff to the CEO of AT&T’s advertising company, Xandr, where she serves as the primary liaison between all of Xandr’s business units, as well as key stakeholders across AT&T Inc., including the office of Chairman and CEO Randall Stephenson.

Prior to this, she was AVP, Corporate Strategy for the AT&T Advertising & Analytics company before its rebrand to Xandr in September 2018, where she developed a 360-degree view business plan and playbook for the new and rapidly growing company. But Wetzel’s tenure at AT&T wasn’t her first dalliance with digital advertising and business transformation. Prior to AT&T, Wetzel applied her business acumen and strategic point of view to the consultant side as an Engagement Manager, Strategy at Deloitte within their Media and Entertainment practice. Her knowledge of the digital video and advertising space is extensive, having prior served as Business Operations Manager for broadcast ad platform FreeWheel (now owned by Comcast). Prior to that, she worked in strategy and business development for digital agency Razorfish (now Publicis’ SapientRazorfish).

Ms. Wetzel holds a B.S. in Business Marketing from Drexel University’s LeBow College of Business and an MBA from the Duke University – The Fuqua School of Business.

Jason White

SVP & GM, Global Programmatic Revenue

CBS Interactive

Jason White
Jason White
SVP & GM, Global Programmatic Revenue
CBS Interactive

Jason White is the Senior Vice President & GM of Global Programmatic Revenue & Partnerships for CBS Interactive as well as serving as the Co-Chairman of the Programmatic Council at the IAB and board member of IAB Tech Lab. Jason has extensive experience in online digital media and marketing, specifically centered on development and implementation of best-of-breed digital strategies for both digital publishers and advertisers. He has proven success in analyzing consumer behavior trends and implementing brand, direct response and digital monetization programs with a strong background in strategy, management, sales, marketing and product development. Triple-digit revenue growth through customer acquisition and monetization initiatives can be attributed to White’s work with various Fortune 100 companies and start-ups.

Before CBSi, White was an SVP and GM at OpenX and EVP of Marketing at TrueCar. Prior to OpenX, White was SVP and GM at the FOX Audience Network building the MyAds ad platform, in addition to the third party network and the first RTB exchange, which was among the Top 5 ad networks per ComScore. White has also held roles at Bank of America and LowerMyBills.

Jason serves on the advisory boards of Convertro, TrueCar, and OpenX and graduated from the University of Georgia.

Brian Wieser

Global President, Business Intelligence

GroupM

Brian Wieser
Brian Wieser
Global President, Business Intelligence
GroupM

Brian Wieser is Global President, Business Intelligence for GroupM, WPP’s world-leading media investment Group. He is leading and driving GroupM’s thought leadership practice to ensure that WPP’s clients receive actionable marketplace intelligence on markets, audiences, partners, platforms, and supply and demand dynamics. Wieser is highly regarded in the marketing, media, advertising and technology fields. He’s been called “Madison Avenue’s de facto Chief Economist.” In his prior role as Senior Analyst at Pivotal Research Group, he led the firm’s deep coverage of agencies, video and other digital content platforms, advertising and marketing technology, measurement companies and more. One of the most quoted executives in the industry, he is sought after for the deep understanding he developed as an industry analyst and in earlier roles as an advertising and investment banking executive. Previously, Wieser was EVP, Global Director of Forecasting for Interpublic’s Magna Global, CMO for venture-funded Simulmedia, investment banker at Lehman Brothers, and research analyst at Deutsche Bank. Brian Wieser is a Chartered Financial Analyst (CFA) charter-holder and during his tenure with Pivotal, he received accolades from Institutional Investor for his analyst work.

Geoff Wolinetz

Senior Vice President, Client Relationships

FreeWheel

Geoff  Wolinetz
Geoff Wolinetz
Senior Vice President, Client Relationships
FreeWheel

Geoff Wolinetz is senior vice president, client relationships for FreeWheel, a Comcast Company that provides advertising software and solutions for the entire television ecosystem. He is responsible for managing relationships with FreeWheel’s premium client base, including programmers, distributors and digital first in the Americas, utilizing the company’s software and solutions to drive revenue, as well as new market growth and new customer acquisition. In this role, Geoff helps some of the largest companies in the television industry generate profits from ad-supported content by connecting clients with FreeWheel’s technology platforms and data services, private TV inventory market and advisory services.

In addition, Geoff represents FreeWheel at executive stakeholder meetings and industry events to promote the company’s position as the premier platform for premium content. He’s also a frequent contributor to the FreeWheel blog, discussing trends in the TV market.

Geoff brings more than 20 years of advertising, media and technology experience to FreeWheel. Prior to joining the company, he spent 16 years at Turner Broadcasting, Inc., where he supported advertising and operational services in a variety of leadership roles including vice president, ad operations and ad products. While at Turner, Geoff established the organization’s sports and entertainment digital operations group, creating an online presence for a major auto racing company and securing the network’s rights to the nation’s largest collegiate basketball tournament.

Previously, Geoff served as co-chair of the Interactive Advertising Bureau mobile ad operations working group, which addressed challenges facing the industry from the perspective of ad execution and delivery.

Geoff holds a Bachelor of Arts in history from Binghamton University and resides in the New York area with his family.

Linda Yaccarino

Chairman, Advertising Sales & Partnerships

NBCUniversal

Linda Yaccarino
Linda Yaccarino
Chairman, Advertising Sales & Partnerships
NBCUniversal

Linda Yaccarino is Chairman, Advertising Sales and Client Partnerships, NBCUniversal. In this role, Yaccarino oversees all advertising sales and market strategy for the company’s entire television portfolio including two broadcast, 17 cable and more than 50 digital properties. She reports to Steve Burke, Chief Executive Officer, NBCUniversal.

Yaccarino joined NBCUniversal in 2011 as President, Cable Entertainment and Digital Advertising Sales for NBCUniversal. In that capacity she was responsible for all cable entertainment and digital advertising sales for the company, including USA, Syfy, Bravo, E! Entertainment, Oxygen, Sprout, Chiller, Cloo, and their respective digital platforms, as well as Fandango.

Prior to joining NBCUniversal, Yaccarino served as Executive Vice President and COO of Turner Entertainment Advertising Sales and Marketing and Acquisitions.  There, she was responsible for all advertising sales, sales marketing and program acquisitions for the company’s television networks TNT, TBS and truTV, as well as overseeing acquisitions for sister networks TCM, Cartoon Network and Adult Swim. During her tenure, Yaccarino continually grew Turner Entertainment’s business year-over-year and was a principal architect of the company’s “broadcast replacement” initiative, which elevated Turner Entertainment Networks to a premium position within the marketplace.  She was also instrumental in developing and enhancing “inContext,” the industry’s first-ever contextual platform that helps feature the right ad, in the right place, at the right time.

Among her many industry honors, Yaccarino was recognized in 2013 to The Hollywood Reporter’s Women in Entertainment Power 100, by Adweek in 2011 as one of the “Ten Most Powerful Women in TV” and by Business Week as a “CEO of Tomorrow.”  Her community and professional affiliations include active involvement with WICT (Women in Cable & Telecommunications) and Penn State University, where she is on the Board at the School of Communications.  She resides in Sea Cliff, NY.

Nikao Yang

Chief Operating Officer

Lucidity

Nikao Yang
Nikao Yang
Chief Operating Officer
Lucidity

Nikao Yang is COO at Lucidity, a blockchain-based advertising analytics company, where he is responsible for driving all aspects of the company’s operations. Prior to Lucidity, Nikao co-founded AdColony, a mobile video advertising company, which was sold for $350 million to Opera Software in 2014. At AdColony, Nikao led teams responsible for business development, marketing, sales and operations from launch through the company’s acquisition and integration into Opera. Prior to AdColony, he held marketing and strategy roles at Toyota Motor Sales, Del Monte Foods and the Walt Disney Company. Nikao received his MBA from the UCLA Anderson School of Management and his BA from UCLA where he graduated with honors.

Heidi Zak

Co-Chief Executive Officer and Co-Founder

ThirdLove

Heidi Zak
Heidi Zak
Co-Chief Executive Officer and Co-Founder
ThirdLove

Heidi Zak is the Co-Founder and Co-CEO of ThirdLove, the fastest growing and most disruptive brand in the lingerie industry. In 2013, she left Google with the mission of building a better bra, one that fit perfectly and instilled confidence in the woman wearing it. Five years later, more than 12 million women of all shapes and sizes have used ThirdLove’s innovative Fit Finder™ to find a bra that truly fits their body. ThirdLove’s focus on inclusivity is demonstrated through the 74 sizes it carries, including exclusive half-cups. ThirdLove is proud to have donated over $5 million worth of bras to women in need since its inception.

Heidi has been recognized as Fortune’s 40 Under 40, National Retail Federation’s Disruptors, Fast Company’s Most Creative People, Inc. 100 Female Founders, and Goldman Sachs’ 100 Most Intriguing Entrepreneurs. As a female founder she is committed to promoting and advancing more women in tech. Heidi is an active angel investor in early stage female-founded companies. She graduated from Duke University and holds an MBA from MIT Sloan. Prior to launching ThirdLove, Heidi was at Google, Aeropostale, McKinsey and Bank of America. In her spare time, you can find her chasing her kids, Sloane and Zak, around San Francisco’s playgrounds and scouring farmer’s markets for new ingredients to cook impromptu dinners for friends and family.

Maggie Zhang

SVP, Video Research & Insights

Dentsu Aegis

Maggie Zhang
Maggie Zhang
SVP, Video Research & Insights
Dentsu Aegis

Dr. Maggie Zhang is SVP, Video Research & Insights at Amplifi, the global media investment platform of Dentsu Aegis Network. In this role, Maggie oversees both linear and non-linear video research to inform media investment and partnership opportunities. She works closely with planning and activation teams across the agency network as a central resource for audience insights and market intelligence. Maggie also leads the DAN Video Innovation Council that promotes holistic, cross-platform video approach and thought leadership.

Agenda
Day 1: Sunday, February 10, 2019
7:00 am - 8:30 am
Desert Dash 5K Run 2019
In Partnership With


Join the fun, walk and run with MarketMakers at the IAB Annual Leadership Meeting to support fearless women all over the world who have been affected by breast cancer, survived, and are back to work providing extraordinary contribution to our industry.


Register Here

12:00 pm - 8:00 pm
Registration
4:00 pm - 5:00 pm
Networking Happy Hour
Location: The Ballroom Foyer
Sponsored by

5:00 pm - 5:15 pm
Welcome

Randall Rothenberg

IAB

Randall Rothenberg
Randall Rothenberg
Chief Executive Officer
IAB

Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.

5:15 pm - 5:45 pm
Chairman's Welcome
5:45 pm - 5:50 pm
The Opportunity for TV in the Age of Digital Disruption

James Rooke

FreeWheel

James Rooke
James Rooke
General Manager
FreeWheel

As General Manager, James Rooke leads global Sales, Client Relationships, Client Services, Engineering and Product for the FreeWheel Publishers business, providing the premium video industry with the technology, solutions and guidance it needs to manage the end-to-end economics of premium content, no matter where it appears.

Prior to his current role, James was Chief Revenue Officer, responsible for managing FreeWheel’s global client teams across the Technology, FourFronts Premium Marketplace and Advisory Services business lines.

Formerly with Time Warner Cable, where he was part of the media and advertising business, James served as VP, Strategy and Execution as well as General Manager of its digital marketing services business. James has an extensive media consulting background with Ernst & Young in the United Kingdom, and Capgemini in the US.

5:50 pm - 6:20 pm
Disruption at the Speed of Light: What Can You Do When You See It Coming?
Using some of the Center for the Digital Future's latest work, we look at industries that faced disruption without any warning (such as the music business) and those that have had time to prepare (taxis, banks), yet do little or nothing. What can we learn from the big four: Amazon, Apple, Facebook and Google? Where did they come from, how did they get so big so fast, will they all survive, and, when they are faced with disruption, will they be prepared?

Jeffrey Cole

USC Annenberg School

Jeffrey Cole
Jeffrey Cole
Director, Center for the Digital Future
USC Annenberg School

Jeffrey Cole has been at the forefront of media and communication technology issues both in the United States and internationally for the past 25 years. An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around the world as they craft digital strategies.

In July 2004 Dr. Cole joined the USC Annenberg School for Communication as Director of the newly formed Center for the Digital Future and as a Research Professor. The Center is a research and policy institute committed to work that has a real and beneficial effect on people’s lives, while seeking to maximize the positive potential of the mass media and our rapidly evolving communication technologies.

Prior to joining USC, Dr. Cole was a longtime member of the UCLA faculty and served as Director of the UCLA Center for Communication Policy, based in the Anderson Graduate School of Management. At UCLA and now at USC Annenberg, Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of computer and Internet technology, which is conducted in over 25 countries. At the announcement of the project in June 1999, Vice President Al Gore praised Cole as a “true visionary providing the public with information on how to understand the impact of media.” Ten years into the project, the World Internet Project, through its unique data on Internet users around the world, is the leading international project examining the ways in which our social, economic and media lives are changing. Cole regularly presents trends and insights of the project to the White House, FCC, Congress, Department of Defense and to governments around the world. On the corporate side, Cole advises Microsoft, WPP (Group M), Ericsson, Sony, Time-Warner, AT&T, AARP and others in their traditional and digital media strategies.

In the 1990s, Cole worked closely with the four broadcast networks (ABC, CBS, NBC and Fox) under an anti-trust waiver that allowed the networks to work together for the first time dealing with television programming issues. Meeting regularly with the CEOs, general counsels, heads of programming and others at the networks, he issued annual reports to the television industry, Congress and the nation. Upon the release of the 1996 report, Cole held a joint press conference with President Bill Clinton, who referred to the Center for Communication Policy as “the premier educational institution setting trends in entertainment.” Nationwide there was unanimous praise for the quality of the reports and their contribution to the television content debate.

Cole has testified before Congress on television issues and has spoken as a keynote and panel member at more than 500 conferences on media and technology. He has worked with both the Clinton and George W. Bush White House on media and telecommunications issues, including detailed briefings on the Center’s work. He regularly makes presentations across the U.S. and in Europe, Asia, Latin America and Africa.

In 1994 the Center co-sponsored “The Superhighway Summit” in UCLA’s Royce Hall with the leaders of most of the nation’s major media companies. For the annual Family Reunion Conferences in Nashville, Tennessee, Cole has worked with Vice President Gore to produce films opening the 1995 through 2002 conferences. The annual films were screened before an audience of 1,400 including the Vice President and President Clinton.

Cole was a member of the Executive Committee of the Academy of Television Arts & Sciences (ATAS) from 1997 to 2001 and was the founding governor of the ATAS Interactive Media Peer Group. At UCLA, Cole taught over 35,000 students. In 1987 he received UCLA’s Distinguished Teaching Award.

6:20 pm - 6:35 pm
Announcing the IAB 250
6:35 pm - 7:00 pm
The Brand Disruption Congress: DTC Media Habits & Success Factors
Three top DTC founders lead an open debate and discussion on the qualities and capabilities that infuse successful Direct Brands, including the best ways publishers can work with disruptors.

Jessy Dover

Dagne Dover

Jessy Dover
Jessy Dover
Co-Founder and Creative Director
Dagne Dover

Jessy Dover is co-founder and Creative Director of Dagne Dover. Jessy oversees all creative and product design, bringing her experience as a designer from Coach, Dennis Basso, Jen Kao and Armani. A graduate of Parson’s School of Design, Jessy always knew she wanted to be a creator, and much of her inspiration comes from solving everyday problems and improving the options available to consumers. ​Jessy is a 2017 Inc Mag 30 Under 30.

Bryce Goldman

Kopari Beauty

Bryce  Goldman
Bryce Goldman
CEO
Kopari Beauty

Bryce Goldman, co-founder and chief executive officer (CEO) of Kopari, brings industry prowess and consumer intuition to the San Diego based beauty lifestyle brand. Bryce is specifically responsible for guiding the company from concept to distribution, working side-by-side with leading natural chemists to evaluate each stage of production as well as current market activity. Armed with an extensive history in the beauty industry, serving as chief operating officer (COO) of San Diego beauty supply and salon chain Empire Beauty, as well as co-founder of salon and spa wholesale distribution company Spectrum Salon Services, Bryce boasts unparalleled knowledge of the space, spanning retail, e-commerce and distribution.

Recognizing a strong trend towards new and exotic natural ingredients in beauty products Bryce began searching for the next one and discovered the amazing beauty benefits of coconut oil. This being the case, he recognized there were limitations with pure coconut oil as a skin and hair beauty remedy. He approached a leading lab in Southern California and presented the idea of optimizing nature’s most powerful, multitasking oil to their head chemist. After spending months perfecting the ideal formulations, the subsequent lab results were undeniable. Not only was there a vast improvement in the way the products applied, felt and worked on skin and hair, but the stability of the products improved as well.

After more than twenty years of working in the service, wholesale and retail sides of the beauty industry, and eventually discovering the nutritional and beauty benefits of the coconut oil, Bryce is realizing his dream of creating a product line that optimizes nature’s super oil for consumer consumption. Together with his co-founders, Bryce has worked to build the ultimate lifestyle brand, providing a captivating and idyllic aesthetic surrounding an authentic and scientifically proven product line.

Josh Hix

Plated

Josh Hix
Josh Hix
Co-Founder & Former CEO
Plated

Josh is Co-Founder and former CEO of Plated, which is on a mission to make it easy to eat well by building a data science driven perishable food supply chain and empowering people to cook more. To date, Plated has shipped millions of meals to over 95% of the United States, and partnered with the Albertsons Companies family of grocery brands in 2017 to create the first truly omni-channel meal kit experience. Josh received his MBA from Harvard Business School and a BS in Electrical Engineering from Georgia Tech, and founded 2 SaaS businesses prior to Plated.

Dave Morgan

Simulmedia

Dave Morgan
Dave Morgan
CEO and Founder
Simulmedia

Dave Morgan is the CEO and Founder of Simulmedia, a New York City-based television advertising company. A lifelong entrepreneur, Morgan focuses today on helping advertisers improve the outcomes of what is often their biggest line item: TV advertising. Dave previously founded TACODA, Inc., an online advertising company that pioneered online behavioral marketing and which was acquired by AOL in 2007. He also founded Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media, which was later sold to WPP.

In the early 1990s, Morgan served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association.

Morgan is a Political Science graduate of The Pennsylvania State University and holds a J.D. from the Dickinson School of Law. He serves on the Advertising Research Foundation and was a long-time member of the executive committee and board of directors of the Interactive Advertising Bureau (IAB). Dave, his wife, writer Lorea Canales, and their two daughters live in Manhattan.

7:00 pm - 9:00 pm
Welcome Reception
Location: Sunset Lawn
Sponsored by

9:00 pm - 11:00 pm
Night Cap
Location: Twenty6 Lounge
Sponsored by

Day 2: Monday, February 11, 2019
7:00 am -
Registration Opens
7:00 am - 8:15 am
Women in Leadership Breakfast
Sponsored by





Anna Bager

IAB

Anna Bager
Anna Bager
Executive Vice President of Industry Initiatives
IAB

As EVP of Industry Initiatives at IAB, Anna Bager spearheads the strategic oversight of the digital media and marketing industries’ most vital and fastest growing platforms which include mobile, digital video, audio, measurement, and data. Under her leadership, she brings together and drives growth for three of the organizations’ paramount centers of excellence: The IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; The Digital Video Center, encompassing Advanced TV, OTT, and The Digital Content NewFronts, and The Data Center, developing consumer identifiers, data quality, industry benchmarks, and tools for data activation and automation. She is a driving force in building a one-stop shop for producing thought leadership, innovation, research, and best practices for these thriving industries.

Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Anna has received numerous accolades throughout her career, including being named “Most Important Women in Mobile Advertising” for Business Insider, and one of the “Top Women in Media” by Folio Mag for the past consecutive five years.

Christine Cook

CNN Digital

Christine Cook
Christine Cook
SVP and Chief Revenue Officer
CNN Digital

Christine Cook is senior vice president and chief revenue officer of CNN Digital. In this leadership position, Cook oversees sales strategy for CNN’s overall digital portfolio, which includes premium verticals, mobile products, programmatic, emerging businesses and Great Big Story. Based in New York, Cook reports to Donna Speciale, president of Turner Ad Sales.

In this newly-developed position, Cook plays a critical role in creating a holistic sales approach across CNN’s digital business, while strengthening digital revenue opportunities in line with the company’s go-to-market strategies. With a special focus on video, social and rich branded content campaigns, Cook also partners closely with the Content Partnerships team and Courageous brand studio to bring to life the KPIs of ad partners across CNN’s digital footprint.

 

Prior to joining Turner, Cook served as senior vice president and global head of advertising partnerships at Flipboard. During her six years at the company, Cook oversaw the global sales force and mobile-led revenue strategy. As an advisor, and then founding member of the advertising business team, she built the partnerships unit from the ground up, which was responsible for publisher partnerships, advertising sales, operations and creative brand marketing strategy. Prior to joining Flipboard in 2012, Cook held leadership roles at The Daily, Martha Stewart Living Omnimedia, IAC/InterActiveCorp, Financial Times, and New York Times Digital, where she founded the company’s first international sales office in London.

 

Cook was recently named to the 2018 Cynopsis Digital It List, and she is an active member of the Internet Advertising Bureau (IAB), Mobile Marketing Association (MMA), Advertising Women of New York/She Runs It, and New York Women in Communications. A graduate from Louisiana University with a Bachelor of Arts in English Literature, History and Spanish, Cook currently resides in New York City.

 

Turner Ad Sales monetizes the company’s portfolio of leading entertainment, kids, news and sports properties through award-winning advanced advertising capabilities that power return-on-investment for brands. Attracting a wide-scale audience of diverse fans, the collection includes leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, TBS, TNT, truTV, Bleacher Report and Turner Sports’ high-profile coverage of the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE, UEFA and professional golf. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.

 

Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology.

Justine Lassoff

Love Goodly

Justine  Lassoff
Justine Lassoff
Co-Founder
Love Goodly

Ms. Lassoff is passionate about making a difference both as a social entrepreneur and by supporting startups and entrepreneurs. She was selected as a Los Angeles Business Journal Women’s Summit Finalist and named one of top 50 tech women in Los Angeles by Digital LA. Ms. Lassoff cofounded LOVE GOODLY, called “the Green Sephora” by Forbes, a fast-growing subscription box for cruelty free and nontoxic products backed by a leading angel investor and a top accelerator. She also cofounded TuesdayNights.org, an invite-only women’s networking community connecting and empowering female founders, investors and senior executives in Los Angeles, San Francisco, and soon New York City. Ms. Lassoff was cofounder and CEO of LovingEco, a flash sales site for sustainable beauty and fashion curated by tastemakers, that was acquired less than a year after launch by a public company backed by John Paul DeJoria. A Stanford graduate, she has 20+ years experience as a marketing executive including at MGM Interactive, Virgin Interactive, and FirstLook, an idealab! company.
Ms. Lassoff is active with nonprofits: she was on the board of Step Up Women’s Network; an active supporter of Team Parkinson and founding team member of Causora, a nonprofit fundraising platform. Ms. Lassoff is active with the Stanford Alumni as VP of Marketing for Stanford Angels & Entrepreneurs and an entrepreneur in residence at Loyola Marymount University.

Danielle Lee

Spotify

Danielle Lee
Danielle Lee
Global Vice President, Partner Solutions
Spotify

Danielle Lee is the Global Vice President, Partner Solutions at Spotify and an accomplished strategic marketing professional with over 15 years experience in brand building, media innovation and technology for some of the world’s most respected brands.

As part of the executive team at Spotify, Danielle leads several lines of business including product marketing, business marketing, strategic marketing and creative solutions for advertisers and brand partners.  In her role, she is responsible for developing the go-to-market strategy and growing global revenue by developing high impact content and digital ad experiences.

Prior to Spotify, Danielle spent two years at Vevo and served as the Global Vice President, Commercial Marketing.  Her team was responsible for building compelling sales narratives and developing the positioning and go-to-market strategy for all Vevo programs, core video products and tentpoles. Danielle also spent seven years at AT&T and served as the Vice President of Product Marketing and Innovation at AT&T AdWorks.  She was responsible for developing new online, mobile and TV advertising solutions, defining the go-to-market strategy and growing the multi-screen ad business. Danielle also spent three years at Showtime Networks where she directed new products marketing and advertising for the premium cable network, and was instrumental in building awareness and tune-in to Showtime’s award-winning original series like Weeds, Dexter, Fat Actress and The L Word.

Danielle was named one of Adweek’s Top 50 most indispensable executives in Marketing, Media and Technology in 2016, 2017 and 2018 and she is a three-time honoree of the Most Powerful Women in Mobile Advertising by Business Inside.  Danielle also serves on the IAB DIgital Video Center of Excellence board, acts as a executive mentor as part of Cannes Lions’ See It Be It initiative and is an Executive Member of She Runs It.

 

Lauren Wetzel

Xandr

Lauren Wetzel
Lauren Wetzel
Chief of Staff
Xandr

Lauren Wetzel serves as Chief of Staff to the CEO of AT&T’s advertising company, Xandr, where she serves as the primary liaison between all of Xandr’s business units, as well as key stakeholders across AT&T Inc., including the office of Chairman and CEO Randall Stephenson.

Prior to this, she was AVP, Corporate Strategy for the AT&T Advertising & Analytics company before its rebrand to Xandr in September 2018, where she developed a 360-degree view business plan and playbook for the new and rapidly growing company. But Wetzel’s tenure at AT&T wasn’t her first dalliance with digital advertising and business transformation. Prior to AT&T, Wetzel applied her business acumen and strategic point of view to the consultant side as an Engagement Manager, Strategy at Deloitte within their Media and Entertainment practice. Her knowledge of the digital video and advertising space is extensive, having prior served as Business Operations Manager for broadcast ad platform FreeWheel (now owned by Comcast). Prior to that, she worked in strategy and business development for digital agency Razorfish (now Publicis’ SapientRazorfish).

Ms. Wetzel holds a B.S. in Business Marketing from Drexel University’s LeBow College of Business and an MBA from the Duke University – The Fuqua School of Business.

7:30 am - 8:30 am
Networking Breakfast

Sponsored by

8:30 am - 9:15 am
The Direct Brand Economy 2019: What the World Can Learn from the IAB 250

Randall Rothenberg

IAB

Randall Rothenberg
Randall Rothenberg
Chief Executive Officer
IAB

Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.

9:30 am - 10:00 am
Breaking the Mold
With data and customer feedback at its core, ThirdLove has eschewed industry standards to celebrate women as they are. From marketing to product development, data has allowed ThirdLove to grow faster than any other online bra and underwear startup. Learn how Co-Founders and Co-CEOs Heidi Zak and Dave Spector have taken on entrenched industry players and shook up a category ripe for disruption.

Dave Spector

ThirdLove

Dave Spector
Dave Spector
Co-Founder & Co-Chief Executive Officer
ThirdLove

Heidi Zak and David Spector are Co-Founders and Co-CEOs of ThirdLove. They knew they wanted to start a business together since their first meeting at MIT Sloan, but it took a trek to Everest Base Camp years later to help them actually make it happen. Prior to ThirdLove, Heidi was Director of International of Aeropostale, holding a P&L for the division, before joining Google as a marketing executive. She’s been named Fortune’s 40 Under 40, Fast Company’s Most Creative in Business, among others. Prior to ThirdLove, David focused on consumer internet and e-commerce investments as a Partner at Sequoia Capital and invested $65 million during his time there. Today he is an angel investor in two dozen companies and has keynoted numerous events on the challenges and successes that come with building businesses.

In 2013, frustrated by the bra shopping experience and an industry badly needing disruption, Heidi and David started ThirdLove. They knew there was opportunity to build a better intimate apparel company with perfect fitting product that didn’t require cramming into a dressing room and a shopping experience centered around personalization. Today, ThirdLove is more than 300 people across four offices and is proudly one of the largest charitable donors of bras in the United States.

Heidi Zak

ThirdLove

Heidi Zak
Heidi Zak
Co-Chief Executive Officer and Co-Founder
ThirdLove

Heidi Zak is the Co-Founder and Co-CEO of ThirdLove, the fastest growing and most disruptive brand in the lingerie industry. In 2013, she left Google with the mission of building a better bra, one that fit perfectly and instilled confidence in the woman wearing it. Five years later, more than 12 million women of all shapes and sizes have used ThirdLove’s innovative Fit Finder™ to find a bra that truly fits their body. ThirdLove’s focus on inclusivity is demonstrated through the 74 sizes it carries, including exclusive half-cups. ThirdLove is proud to have donated over $5 million worth of bras to women in need since its inception.

Heidi has been recognized as Fortune’s 40 Under 40, National Retail Federation’s Disruptors, Fast Company’s Most Creative People, Inc. 100 Female Founders, and Goldman Sachs’ 100 Most Intriguing Entrepreneurs. As a female founder she is committed to promoting and advancing more women in tech. Heidi is an active angel investor in early stage female-founded companies. She graduated from Duke University and holds an MBA from MIT Sloan. Prior to launching ThirdLove, Heidi was at Google, Aeropostale, McKinsey and Bank of America. In her spare time, you can find her chasing her kids, Sloane and Zak, around San Francisco’s playgrounds and scouring farmer’s markets for new ingredients to cook impromptu dinners for friends and family.

10:05 am - 10:30 am
What Legacy Brands Can Learn from the Disruptor Brand Playbook
Successful brands today don’t just look different; they think and behave differently, too. To survive, brands need to evolve, change, grow over time, and most importantly stay true to their values. But you can’t just do a subway campaign, use millennial pink, launch a pop-up store, and call it a day. Join JB Osborne as he shares lessons legacy brands can leverage from Red Antler’s experience building disruptor brands from the ground up.

JB Osborne

Red Antler

JB Osborne
JB Osborne
Co-Founder & Chief Executive Officer
Red Antler

JB is the Co-founder and CEO of Red Antler, the leading brand company for startups and new ventures, where he works with fast-growing companies like Casper, Allbirds, Brandless, Boxed, and Foursquare, advising their founders on how to build category-defining brand experiences that people can’t stop thinking about.

A fierce believer in the power of brand to launch and transform businesses, JB’s experience sits at the intersection of creative services and venture capital. Leading a multi-disciplinary team of strategists, designers, marketers and engineers with his co-founders at Red Antler, he has helped define a new generation of products and services that people love.

JB sits on the board of directors at Bed, Bath & Beyond and has been named one of Women’s Wear Daily 40 Under 40 in Fashion and Retail and was selected as a Forbes Consumer Catalyst.

Prior to founding Red Antler, JB opened the New York office of Consortium, a boutique creative shop based in Auckland, New Zealand. He began his career at advertising agency Saatchi & Saatchi working with global consumer brands. He graduated Magna Cum Laude from Cornell University with a degree in Business and is active with their Entrepreneurship program and Cornell Tech. A Philly native, he lives in Brooklyn with his wife Arielle, their dog Brodie, and a lot of plants.

10:30 am - 11:30 am
Networking Break
Sponsored by

11:30 am - 12:15 pm
Breakout A: Shared Mindset: How Data Can Help Start-Ups and Grown-Ups Think Big
Location: Grand Canyon 12&13
Topics Include:

• In a world teeming with data, how can brands navigate and scale to grow their businesses and drive greater impact?

• When you’ve built your company on data-driven direct marketing, how can direct brands scale without sacrificing the depth of data and measurement they’ve had from their roots?

• How can enterprise companies and start-ups learn from each other to better utilize data?


Speakers:

Aleta Chase, Marketing Director, Emerging Brands and Portfolio Projects, Kellogg Company

Luke Droulez, Chief Marketing Officer, Parachute

Sarah Hofstetter, President, comScore

11:30 am - 12:15 pm
Breakout B: Selling to Disruptor Brands
Location: Grand Canyon 10&11
Topics Include:

• What do disruptor brands demand--different from traditional brands-- from their partners in terms of products, services, analytics, and overall experiences?

• How should you adapt your sales pitch and marketing offerings to attract disruptor brands?

• What are the KPIs and sales tools critical in winning direct brands as clients?

• How does the sales team need to be structured differently to sell to these clients?


Speakers:

Marinn Jackson, Head of Premium Sales Strategy, Verizon Media

Todd Krizelman, Co-Founder and CEO, MediaRadar


Sponsored by

11:30 am - 12:15 pm
Breakout C: TOWN HALL: Beyond Audience: How Does Context Drive Insights and Outcomes?
Location: Grand Canyon 8
Topics Include:

• How do publishers, marketers, and agencies think about the balance between audience and contextual data?

• What is the importance of a rich taxonomy for business growth?

• With privacy increasingly more important to consumers, how can contextual ads reduce dependence on audience data?


Moderators:

Alysia Borsa, Chief Marketing and Data Officer, Meredith Corp.

Doug Laurentano, SVP and GM, Media.net

Orchid Richardson, Vice President and Managing Director, IAB Data Center of Excellence


Provocateurs:

Jean Fitzpatrick, Director, Marketplace Innovation, Magna Global

Chris Guenther, SVP, Global Head of Programmatic, News Corp.

Jason White, SVP & GM, Global Programmatic Revenue, CBS Interactive


Sponsored by

11:30 am - 12:15 pm
Breakout D: Collision is Coming: The Future of D2C and Traditional Brands
Location: Grand Sonoran G
Topics Include:

• Why do most direct brands' scaling ambitions require having a plan for the analog world?

• Why does the survival of traditional incumbent brands depend on forging a direct relationship with their customers?

• How are a handful of direct and traditional brands successfully navigating these changes today?


Speakers:

Imran Khan, Chief Executive Officer, Proem Group

Dave Morgan, Chief Executive Officer, Simulmedia


Sponsored by

11:30 am - 12:15 pm
Breakout E: Blockchain for the Real World: How Brands are Driving Results with Blockchain
Location: Grand Sonoran F
Topics Include:

• What’s the “fake news” about blockchain that we should watch out for?

• What role does blockchain play in fighting fraud and optimizing outcomes?

• What measurable results are brands seeing from working with a blockchain partner?


Speakers:

Chad Andrews, Global Solutions Leader, Advertising and Blockchain, IBM

Michael Palmer, Global Vice President of Emerging Technologies, GroupM

Tom Scott, Group Media Director, Saatchi & Saatchi

Nikao Yang, Chief Operating Officer, Lucidity


Sponsored by


11:30 am - 12:15 pm
Breakout F: Corporate Innovation: Building Startups
Location: Grand Sonoran E
Topics Include:

• What does it take for traditional brands and publishers to become nimble?

• When building startups within larger companies, how do you optimally structure your team?

• How do you convince the C-suite to invest in innovation?

• How do you test and decide what to kill, pivot, or preserve?


Speakers:

Anna Bager, EVP Industry Initiatives, IAB

Scott McLeod, Co-Founder, DreamCloud

12:15 pm - 1:45 pm
Networking Lunch
1:45 pm -
General Session Reconvenes
1:45 pm - 2:10 pm
TV Advertising: Take a Breath - It’s Not the End; It’s a New Beginning
With television ratings on the decline, brands, advertisers and TV networks are at a crossroads. Despite the power of TV – the ability to engage consumers through sight, sound and motion – television viewership is increasingly fragmented. Consumers are tuning into streaming video services and on-demand channels, while tuning out traditional commercials and brand messages. In this discussion, Brian Lesser discusses the realities of the TV advertising business and why the time to act is now.

Brian Lesser

Xandr

Brian Lesser
Brian Lesser
Chief Executive Officer
Xandr

As a kid, Brian Lesser loved advertising. His father ran an advertising agency, and as far as he could tell, that was the coolest job in the world. When he would visit the office, he marveled at the quick-witted, dynamic personalities, the pace of the business, and glamour of the industry. For Brian, watching TV was more about commercials than programming – what made a good ad, why it ran when it did, and its intended purpose. Brian gained an appreciation for the magic of the business at an early age.

Then, a successful career that transcended traditional agencies, digital marketing and advertising technology, reached a pivotal moment in 2007. “At the time, most people in the industry felt like programmatic was a fad or a fleeting trend. I disagreed. I thought programmatic was fundamentally different. I thought it would change everything.”

This prophetic hunch led Brian to create Xaxis, one of the industry’s first programmatic media businesses. As part of WPP, Xaxis would go on to put the technology of the future into the hands of thousands of advertisers across the world. This was Brian’s first experience creating a company within a company, and Xaxis became a multi-billion dollar business operating in 40 markets across North America, Europe, Asia and Latin America. Programmatic, it seemed, was not a fad after all.

Later, as CEO of GroupM in North America, Brian ran over a dozen media agencies and specialist businesses. He further applied data and technology in an effort to modernize the media agency business, launching broad platform initiatives focused on audiences rather than the traditional media buying strategies of his father’s time.

 

As CEO of Xandr, Brian is responsible for building a new kind of advertising company – one that combines vast data and technology resources with mass distribution and world-class content. It’s an opportunity to reinvent advertising again, marrying the creativity and humanity of the business he knew as a kid, with the data and technology he’s helped pioneer.

He was recently named one of AdWeek’s “Executives of the Year” and a Power 100. Other honors include: Crain 100, a list of the top disrupters and change-makers in business, “Five Advertising Executives to Watch” by the Wall Street Journal, and in 2014 he was named to Ad Age’s 40 Under 40 list.

But more than anything, he hopes that one day his kids won’t find it the worst thing in the world to watch a commercial with their dad – whether that be on a TV, handset, tablet, or holographic headset.

2:15 pm - 2:40 pm
How to Win Against Ad Fraud

Per Bjorke

Google

Per  Bjorke
Per Bjorke
Senior Product Manager
Google

Per Bjorke leads Google’s Ad Traffic Quality product management team, which is responsible for addressing invalid traffic and ad fraud across all of Google’s ad products. Per has been actively involved with several industry initiatives to help make the online advertising ecosystem more secure, including developing and rolling out ads.txt.

Tamer Hassan

White Ops

Tamer  Hassan
Tamer Hassan
CTO & Co-Founder
White Ops
2:45 pm - 3:45 pm
Networking Break
Sponsored by

3:45 pm - 4:30 pm
Breakout A: Navigating User Growth
Location: Grand Canyon 12&13
Topics Include:

• How should companies navigate user growth beyond Facebook?

• What is the relationship between user experience, CPA, and LTV?

• How do brands test new channels and evaluate whether they’re worthy of investment?


Speakers:

Mike Grillo, President & Co-Founder, Gravity Products

Michelle Huynh, Director of Growth, Poshmark

Akshay Rathod, Founder, Usonia

Luke Weston, Chief Revenue Officer, Function of Beauty

3:45 pm - 4:30 pm
Breakout B: Alternative Revenue Models for Publishers
Location: Grand Canyon 10&11
Topics Include:

• How are publishers diversifying their offerings to maximize their revenue streams and margin? And which avenues have been most promising?

• What are best practices for diversification, and what pitfalls should you avoid?

• How should you restructure and manage your sales team and support structure to win in this evolving environment?


Speakers:

Jennifer Klawin, SVP and Head of US Brand Strategy, BuzzFeed

Scott Messer, SVP and General Manager Media, Leaf Group

Stefanie Rapp, SVP Revenue Strategy, Bleacher Report

Doug Weaver, Founder & CEO, Upstream Group

3:45 pm - 4:30 pm
Breakout C: TOWN HALL: Measurement and Attribution: Which Metrics Matter in a Mobile-First, Multiscreen World?
Location: Grand Canyon 8
Topics Include:

• • Given the lack of a universal ID and the barriers posed by walled gardens, what can brands do today to develop effective cross-screen attribution models?

• With a universal ID still pending, how can the mobile device serve as a proxy to connect screens and channels?

• Attribution isn’t one-size-fits all. How can brands balance art (various screens, touchpoints, and channels) and science (data and algorithms) in pursuit of the unique models their businesses require?


Moderators:

Judith Hammerman, Head of Audience Manager, Adobe

Susan Hogan, SVP, Research and Measurement, IAB

Erin Madorsky, Chief Revenue Officer, Verve


Provocateurs:

Eric Danetz, Global Chief Revenue Officer, AccuWeather

Jeremy Hlavacek, Head of Revenue, IBM Watson Advertising

Dana Tunks, Chief Financial Officer, Broadsign


Sponsored by

3:45 pm - 4:30 pm
Breakout D: Programmatic for Brands
Location: Grand Sonoran G
Topics Include:

• • What impact has the influx of brand spend to programmatic had on agencies, tech providers and publishers?

• How can agencies and advertisers better connect with publishers in a fragmented ad tech ecosystem?

• What effect is consolidation and supply path optimization having on publishers and how will that evolve?

• What are the differences in how advertisers and publishers approach the programmatic supply chain and what areas still need to be addressed?


Speakers:

Kyle Dozeman, Vice President, Advertiser Solutions, PubMatic

Chris Guenther, Senior Vice President, Global Head of Programmatic, News Corp.

Chris Kane, CEO, Jounce Media

Amanda Martin, Vice President, Enterprise Partnerships, Goodway Group


Sponsored by

3:45 pm - 4:30 pm
Breakout E: TV & Video 2019: Reversing the Fragmentation
Location: Grand Sonoran F
Topics Include:

• In a fragmented TV and video viewing world, how are advertisers and publishers putting audiences back together?

• As we are entering the next phase of technological possibilities for cross-screen media, how do we move from talk to action?

• How will the following five aspects of video advertising impact success in 2019: Screens, Data, Trading Models, Distribution Channels and Content/Audiences?

• What are real-life examples from companies across the ecosystem unifying their video strategy in 2019 and beyond?


Presenter:

James Rothwell, Vice President, Global Agency, Brand & Industry Relations, FreeWheel


Panel:

Paige Bilins, Senior Vice President, Product Management, FreeWheel

Denise Colella, SVP Advanced Advertising Products & Strategy, Advertising Sales, NBCUniversal

Mariel Estrada, Vice President, Research, Turner

Jean Fitzpatrick, Director, Marketplace Innovation, Magna Global

Maggie Zhang, Senior Vice President, Video Research & Insights, Dentsu Aegis


Sponsored by

3:45 pm - 4:30 pm
Breakout F: How Automation Will Usher in a New Era of Affiliate Marketing
Location: Grand Sonoran E
Topics Include:

• Why is now the right time to bring programmatic to the affiliate channel?

• How do traditional perceptions of affiliate marketing need to evolve to prepare for the future?

• What tools are needed to make this a reality?

• How will automation solve the challenges that affiliate marketers face today?


Speakers:

Nicole Goldberg, Digital Marketing Manager, 7 for all Mankind and Splendid

Neal Richter, Chief Technology Officer, Rakuten Marketing

4:45 pm - 5:30 pm
Breakout A: What Every Brand Needs to Know about GDPR and the California Consumer Privacy Act
Location: Grand Canyon 12&13
Topics Include:

• What are the general consumer attitudes toward data-driven advertising? Are these attitudes consistent over time, or evolving?

• What impact has GDPR had on building trust with consumers and partners? What is the anticipated impact of CCPA?

• Are there opportunities for the industry to get ahead of legislation and show that we, as an industry, can proactively address consumer expectations?


Speakers:

Townsend Feehan, Chief Executive Officer, IAB UK

Dave Grimaldi, Executive Vice President, Public Policy, IAB

Doug Miller, VP, Global Privacy & Trust, Verizon Media

John Montgomery, EVP Global Brand Safety, GroupM

Daniel Sepulveda, Vice President for Global Government Relations, MediaMath

4:45 pm - 5:30 pm
Breakout B: TOWN HALL: Data Quality and Transparency
Location: Grand Canyon 10&11
Topics Include:

• What are the core challenges/opportunities facing audience data supply, demand, and usage in digital marketing today?

• Are all audience segments created equal? How do we determine quality and make reliable comparisons?

• How do we evolve our use of audience data to comply with regulatory requirements?

• How does our industry’s use of audience data change, given the changing landscape of identity?


Moderators:

Benjamin Dick, Director of Product, Data, IAB Tech Lab

Evan Hills, Vice President of Strategic Partnerships, Dstillery

Jordan Mitchell, Senior Vice President, Membership and Operations, IAB Tech Lab


Provocatuers:

Aashish Bansal, Senior Director, Global Solutions Consulting, Lotame

Joe Barone, Managing Partner, Brand Safety Americas, GroupM

Tom Shields, Chief Strategy Officer, Xandr

Ian Wright, Chief Insights Officer, Equifax


Sponsored by

4:45 pm - 5:30 pm
Breakout C: TOWN HALL: How Must Brands and Publishers Adapt to Accommodate the OTT Viewing Experience?
Location: Grand Canyon 8
Topics Include:

• What are best practices for creativity and the rise of branded storytelling within OTT?

• How are publishers responding to buyers’ growing expectations for self-serve solutions?

• How does OTT drive direct relationships for marketers and publishers?

• How do companies need to re-think organizational structure to best buy and sell converged inventory?


Moderators:

Eric John, Deputy Director, Video, IAB

Ryan Kenney, Vice President, Platform Services, SpotX

Lee Nadler, Founder, Sherpa Marketing

Jason White, SVP & GM, Global Programmatic Revenue, CBS Interactive


Provocateurs:

Mike Fisher, VP Advanced TV & Video, MediaMath

Doug Fleming, Head of Advanced TV, Hulu

Rene Santaella, SVP, Operations & Business Planning, Sony Pictures Television


Sponsored by

4:45 pm - 5:30 pm
Breakout D: The Most Critical Connected Journey: Mobile to Mobile
Location: Grand Sonoran G
Topics Include:

• How do you ensure you have consumers’ best interests in mind when it comes to utilizing their data?

• What key solutions enable both brands and publishers to maximize data points that define the consumer best in mobile?

• How do you understand and activate across the complete user journey, mobile to mobile?


Speakers:

Susan Borst, VP, Mobile, IAB

Jeff Gores, Senior Partner, Digital, Wavemaker

Dave Macli, CEO & Co-Founder, Audiomack

Evan Rutchik, Chief Revenue Officer, USA, Ogury


Sponsored by

4:45 pm - 5:30 pm
Breakout E: Long-Term Opportunities for Growth in Advertising
Location: Grand Sonoran F
Topics Include:

• How does the direct brand economy influence how big brand marketers are spending across media?

• Where are the growth opportunities for digital advertising in five, 10, and 20 years?

• How do you drive growth while optimizing operations, and what does that mean for talent?


Speakers:

Susan Hogan, Senior Vice President, Research & Measurement, IAB

Brian Wieser, Global President, Business Intelligence, GroupM

5:30 pm - 6:30 pm
Networking Cocktail Reception
6:30 pm - 8:30 pm
Networking Dinner
Location: Kivas
Sponsored by

9:00 pm - 11:00 pm
After Party (INVITE ONLY)
Sponsored by

Day 3: Tuesday, February 12, 2019
7:30 am -
Registration
7:30 am - 9:00 am
International Breakfast (INVITE ONLY)
8:00 am - 9:00 am
Networking Breakfast

Sponsored by

9:00 am - 9:45 am
Breakout A: Biases in Media
Location: Grand Canyon 12&13
Topics Include:

• What are some of today’s misperceptions and stereotypes about the African American male experience in America?

• How does media help to perpetuate the public perception of African-American men in a negative way?

• how can we create a roadmap to understanding Black men, a segment of the population whose cultural influence plays a crucial role in American society?


Speakers:

Tiyale Hayes, Senior Vice President, Strategic Insights & Research, BET Networks

Damon Jones, Vice President, Global Comms & Advocacy, P&G

9:00 am - 9:45 am
Breakout B: The Cross-Platform Insights Every Influencer Will Cite This Year
Location: Grand Canyon 10&11
Topics Include:

• What do the recent advancements in cross platform measurement mean for industry monetization?

• What does this new data set tell us about campaign performance across TV, OTT, computer and mobile?

• How can advertisers and agencies use insights from cross platform ad measurement to understand and optimize how they connect with consumers?


Speakers:

Bob Ivins, Chief Data Officer, NCC Media

Jay Nielsen, Senior Vice President, Global Planning, Nielsen

Geoff Wolinetz, Senior Vice President, Client Relationships, FreeWheel

Maggie Zhang, Senior Vice President, Video Research & Insights, Dentsu Aegis


Sponsored by

9:00 am - 9:45 am
Breakout C: The Future of Owning Your Own Data
Location: Grand Canyon 8
Topics Include:

• How can brands trust the data in a digital supply chain that is now diluted?

• Why is it so difficult to trust and analyze data?

• How can transparency and real-time understanding allow marketers to be more nimble and effective with creative decision making?


Speakers:

Andrw Bolton, Global Head of Partnerships, Knotch

9:00 am - 9:45 am
Breakout D: Disruptor Brand Storytelling
Location: Grand Sonoran G
Topics Include:

• What role does storytelling play in building disruptor brands?

• How does brand storytelling impact performance marketing, and what tensions arise from this marriage?

• How can traditional brands use these strategies in their businesses?


Speakers:

Chris Denny, Co-Founder, The Engine is Red

Patrick Dolan, President, IAB

Yosef Johnson, Head of Brandshop, Group Nine Media

Heather Rehnberg, Director of Marketing, Rombauer Vineyards

9:00 am - 9:45 am
Breakout E: Linear & Digital TV Converged: Where the Rubber Hits the Road
Location: Grand Sonoran F
Topics Include:

• What are the opportunities we have in delivering a solution to execute a complete video advertising campaign across both linear and digital platforms?

• What technology needs to be adopted — or invented — to implement converged workflows?

• Where can automated self-serve platforms be used to advance speed to market, drive efficiency, and optimize media buys?


Speakers:

Alex Abrams, Head of Enterprise Sales, Honeycomb

Justin Morgan, Senior Director, Marketing Automation, Comcast

Richard Nunn, Head of Ad Platform business, Comcast Technology Solutions

Bryan Simkins, Senior Vice President, Technology and Activation-Americas, Publicis Media


Sponsored by

9:00 am - 9:45 am
Breakout F: Apps versus Mobile Web: Is It an Either/Or?
Location: Grand Sonoran E
Topics Include:

• Time spent in-app is significantly more vs. mobile web, yet mobile web attracts a significantly larger audience. Where should brands be turning their attention, and why?

• Do creative best practices differ for mobile web vs. in-app? What do marketers need to know about the differences in how ads load and are displayed in each environment?

• What is the next stage of performance measurement for mobile web vs. in-app, and how do they differ in terms of what data is available?


Speakers:

Anna Bager, EVP, Industry Initiatives, IAB

Jeremy Hlavacek, Head of Revenue, IBM Watson Advertising

Ryan McConville, President and COO, Kargo

10:00 am - 10:15 am
Welcome Back

Randall Rothenberg

IAB

Randall Rothenberg
Randall Rothenberg
Chief Executive Officer
IAB

Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.

10:25 am - 10:50 am
Changing the Channel: Democratizing TV Advertising for Emerging Brands
Laura Correnti and Linda Yaccarino discuss how premium advertising is now open to a new generation of disruptive brands.

Laura Correnti

& Co-Host, ADLANDIA Podcast

Laura Correnti
Laura Correnti
Partner, Giant Spoon
& Co-Host, ADLANDIA Podcast

Laura Correnti is Partner at Giant Spoon, a full-service advertising agency that focuses on the intersection of creative and media through the lens of culture. In 2018, Laura was named to the AAF’s Advertising Hall of Achievement, along with helping Giant Spoon win the honor of Adweek’s Breakthrough Agency of the Year.

Laura built and oversees the agency’s media practice, designed to have an expertise in content-driven partnerships. A firm believer in abandoning the RFP process of media planning, Laura focuses on integrating strategy and communications planning back into media. Under her tenure, Giant Spoon’s media clients include GE, MassMutual, Synchrony, Cole Haan, Stitch Fix, and more. Her track record of disrupting legacy models and creating market firsts has developed into work that includes two Top 10 branded podcasts on the Apple charts, the first live TV ad on CNN, an Audiozine with the NYT, and brokering an exclusive direct-to-consumer brand partnership with NBCU. Her creative media approach has reeled in Cannes Lions, Adweek Media Plan of the Year, Clios Awards, and Webby honors.

Laura’s media know-how culminates on her industry podcast ADLANDIA, a biweekly listen that challenges age-old industry thinking and pushes for creativity, diversity, and new ideas in advertising and marketing.

Linda Yaccarino

NBCUniversal

Linda Yaccarino
Linda Yaccarino
Chairman, Advertising Sales & Partnerships
NBCUniversal

Linda Yaccarino is Chairman, Advertising Sales and Client Partnerships, NBCUniversal. In this role, Yaccarino oversees all advertising sales and market strategy for the company’s entire television portfolio including two broadcast, 17 cable and more than 50 digital properties. She reports to Steve Burke, Chief Executive Officer, NBCUniversal.

Yaccarino joined NBCUniversal in 2011 as President, Cable Entertainment and Digital Advertising Sales for NBCUniversal. In that capacity she was responsible for all cable entertainment and digital advertising sales for the company, including USA, Syfy, Bravo, E! Entertainment, Oxygen, Sprout, Chiller, Cloo, and their respective digital platforms, as well as Fandango.

Prior to joining NBCUniversal, Yaccarino served as Executive Vice President and COO of Turner Entertainment Advertising Sales and Marketing and Acquisitions.  There, she was responsible for all advertising sales, sales marketing and program acquisitions for the company’s television networks TNT, TBS and truTV, as well as overseeing acquisitions for sister networks TCM, Cartoon Network and Adult Swim. During her tenure, Yaccarino continually grew Turner Entertainment’s business year-over-year and was a principal architect of the company’s “broadcast replacement” initiative, which elevated Turner Entertainment Networks to a premium position within the marketplace.  She was also instrumental in developing and enhancing “inContext,” the industry’s first-ever contextual platform that helps feature the right ad, in the right place, at the right time.

Among her many industry honors, Yaccarino was recognized in 2013 to The Hollywood Reporter’s Women in Entertainment Power 100, by Adweek in 2011 as one of the “Ten Most Powerful Women in TV” and by Business Week as a “CEO of Tomorrow.”  Her community and professional affiliations include active involvement with WICT (Women in Cable & Telecommunications) and Penn State University, where she is on the Board at the School of Communications.  She resides in Sea Cliff, NY.

10:55 am - 11:20 am
Building Insurgent Brands with Amazon
Seth Dallaire explains how Amazon is working with new brands to help actively grow their businesses, from driving customer discovery and building awareness to driving product sales.

Seth Dallaire

Amazon Advertising

Seth Dallaire
Seth Dallaire
VP of Global Advertising Sales & Marketing
Amazon Advertising

Seth Dallaire is Vice President of Global Advertising Sales and Marketing for Amazon Advertising. He is responsible for growing the advertising business across Amazon.com, its owned and operated properties and devices, and programmatically via Amazon DSP, worldwide.

Dallaire joined Amazon in February of 2012 from Yahoo! where he was the Vice President of Global Accounts and Agencies. At Yahoo! his responsibilities included management of the company’s Mid-Market and Inside Sales teams. Prior to Yahoo! he led Microsoft’s Central US media sales teams and its National Retail Sales organization.

This is his second tenure at Amazon. His previous role at the Company was in the Business Development group. Dallaire is a board member of the Ad Council and the Interactive Advertising Bureau (IAB).

Ralph Newhouse

Chefman

Ralph  Newhouse
Ralph Newhouse
Chief Executive Officer
Chefman
11:25 am - 11:50 am
Evolving Media Brands in the Age of Digital Disruption
The media landscape has seen more disruption over the last decade than in its entire lifespan. In this age of evolution, it’s critically important that brands and traditional media companies really embrace digital platforms as a cornerstone of the content universe. Join for a conversation on how Viacom is embracing today’s disruption and building upon its most iconic brands for tomorrow’s consumption.

Kelly Day

Viacom Digital Studios

Kelly Day
Kelly Day
President
Viacom Digital Studios

Kelly Day is President of Viacom Digital Studios, overseeing Viacom’s digital content strategy and initiative to create and expand original programming and branded content across the leading and emerging social platforms for Viacom’s portfolio of global entertainment brands.

Prior to joining Viacom in 2017, Day served as Chief Business Officer and Chief Digital Officer of media and entertainment company Awesomeness, where she was responsible for international expansion, global distribution strategies and revenue across television, mobile and OTT providers, also driving product and technology investments across the company to deliver growth.

Day previously served as CEO of Blip Networks, leading the company’s evolution from an online video platform for independent producers to a multi-platform media company. In 2013, she sold Blip to Maker Studios, one of the top YouTube Multichannel Networks. She led the Digital Media and Commerce businesses for Discovery Communications, including the company’s sixteen U.S. websites, e-commerce operations, licensing and home entertainment divisions. Prior, Day spearheaded and ran e-commerce at The Knot and held various key e-commerce positions at AOL.

Based in New York, Day is married and has two daughters that keep her in touch with the new generation of digital natives.

11:55 am - 12:20 pm
A View from the Top of the (R)evolution

Pete Kim

MightyHive

Pete Kim
Pete Kim
CEO
MightyHive

A highly influential figure in advertising technology, Pete has a decade of industry leadership experience, including his tenure at two of the world’s most renowned ad tech companies, Google and Yahoo!

As CEO and co-founder of MightyHive, Pete Kim continues to work with some of the world’s largest advertisers across every industry vertical to improve digital marketing strategies and help them harness the power of programmatic.

Previously, Pete was Head of Business Development for Google’s Media Platforms, including DoubleClick for Advertisers (DFA), DoubleClick Rich Media (DRM), Teracent, DoubleClick Ad Exchange (AdX), and Invite Media.

Prior to that role, he served as Director, Product Manager and GM of Dynamic Advertising at Yahoo! where he pioneered the use of dynamic creative for marketers.

Pete earned his undergraduate degree in Biomechanical Engineering at the UC Berkeley and his MBA from the Wharton School of the University of Pennsylvania. He also serves on the boards of S4 Capital and the Center for Investigative Reporting.

Sir Martin Sorrell

S4Capital

Sir Martin Sorrell
Sir Martin Sorrell
Executive Chairman
S4Capital

Sir Martin Sorrell is Executive Chairman of S4Capital, which is building a new age, new era, digital advertising and marketing services platform for clients. 

 Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company, with a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries.  Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi Company plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. S4Capital PLC recently merged with MediaMonks and MightyHive, and is listed at the London Stock Exchange under SFOR.

Sir Martin supports a number of leading business schools and universities, including his alma mater, Harvard Business School and Cambridge University and a number of charities, including his family foundation.  He is married to Lady Cristiana Falcone-Sorrell and has four children and seven grandchildren.

 

12:30 pm - 1:30 pm
Departure Lounge
12:00 pm - 8:00 pm
ALM Golf Outing
Separate Registration Required: Register Here
Sponsored by

2019 Photos
2019 Videos
Sorrell's Progress: Combining Creative & Programmatic
Sorrell's Progress: Combining Creative & Programmatic
IAB Founders Stories | Gravity Blankets
IAB Founders Stories | Gravity Blankets
IAB Founders Stories | NomNomNow
IAB Founders Stories | NomNomNow
IAB Founders Stories | Parachute
IAB Founders Stories | Parachute
IAB Founders Stories | ThirdLove
IAB Founders Stories | ThirdLove
IAB Founders Stories | Dagne Dover
IAB Founders Stories | Dagne Dover
Town Hall Recap: Data Quality and Transparency
Town Hall Recap: Data Quality and Transparency
Town Hall Recap: Measurement and Attribution
Town Hall Recap: Measurement and Attribution
Town Hall Recap: Beyond Audience: How Does Context Drive Insights and Outcomes?
Town Hall Recap: Beyond Audience: How Does Context Drive Insights and Outcomes?
Town Hall Recap: How Must Brands & Publishers Adapt to Accommodate the OTT Viewing Experience?
Town Hall Recap: How Must Brands & Publishers Adapt to Accommodate the OTT Viewing Experience?
Session Recap: Programmatic for Brands
Session Recap: Programmatic for Brands
A View from the Top of the (R)evolution
A View from the Top of the (R)evolution
The Brand Disruption Congress: DTC Media Habits & Success Factors
The Brand Disruption Congress: DTC Media Habits & Success Factors
Building Insurgent Brands with Amazon
Building Insurgent Brands with Amazon
Evolving Media Brands in the Age of Digital Disruption
Evolving Media Brands in the Age of Digital Disruption
Disruption at the Speed of Light: What Can You Do When You See It Coming?
Disruption at the Speed of Light: What Can You Do When You See It Coming?
The Direct Brand Economy 2019: What the World Can Learn from the IAB 250
The Direct Brand Economy 2019: What the World Can Learn from the IAB 250
Engaging Consumers Through Television Ads
Engaging Consumers Through Television Ads
ThirdLove Co-Founder on How Data is Helping the Consumer Experience
ThirdLove Co-Founder on How Data is Helping the Consumer Experience
JB Osborne, CEO of Red Antler on Branding Best Practices
JB Osborne, CEO of Red Antler on Branding Best Practices
Rik van der Kooi, Microsoft Advertising on the Evolution of Data
Rik van der Kooi, Microsoft Advertising on the Evolution of Data
Changing the Channel: Democratizing TV Advertising for Emerging Brands
Changing the Channel: Democratizing TV Advertising for Emerging Brands
How to Win Against Ad Fraud
How to Win Against Ad Fraud
Attendees

IAB's flagship Annual Leadership Meeting brings over 1,100 senior-level industry professionals, including brands, agencies, media publishers, and the technology partners who support the ecosystem.

Companies participating in IAB Annual Leadership Meeting 2019
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Venue
JW Marriott Phoenix Desert Ridge Resort & Spa, 5350 East Marriott Drive, Phoenix, AZ 85054

Room Block: Our discounted rate at the JW Marriott Phoenix Desert Ridge Resort & Spa is now sold out on February 10th and 11th. For alternative accommodations click here

United Airlines Discount: IAB has negotiated a discount with United. To obtain a discount,
visit united.com and click on All Search Options. On the next page, enter code ZG9A413565 in the Promo box at the bottom of the page.
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IAB Member: $2,795
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Networking Breakfast
Keynote Sessions
Breakfast Sessions
Town Halls
Roundtables
Workshops
Leadership Dialogues
Master Classes
Networking Lunches
Networking Cocktail Parties
Networking Dinner
Conference Mobile App
Group Booking Discounts Available - Email events@iab.com
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